The Travel Marketing Digest: Congratulations to Dubai for EXPO 2020, New findings from Facebook, “The 21st Century Traveller” report from Euromonitor, BCG & TripAdvisor report on Chinese Tourism

Dubai Expo CongratulationsFirstly, we would like to congratulate Dubai and its premier sponsors and bid supporters from around the world for their successful bid to host the EXPO 2020. This edition draws attention to three insightful studies: Facebook have released some new findings on their impact on travel plansEuromonitor have released a report on the trends of \”The 21st Century Traveller\”Boston Consulting Group and Trip Advisor have released a report on the explosion of Chinese Tourism and how to capitalise on it In addition, Amadeus announce a new travel start up venture fund, Twitter announce their first entry into advertising and we provide a summary from CMOs InTravel, our blog site.

via Congratulations to Dubai for EXPO 2020, New findings from Facebook, “The 21st Century Traveller” report from Euromonitor, BCG & TripAdvisor report on Chinese Tourism.

BCG – Press Release – Capturing the Full Opportunity Behind China’s Explosion in Travel and Tourism

BCG LogoIt’s no secret that China represents a big opportunity for global travel and tourism companies. What’s not yet widely understood is how enormous that opportunity is—and how easily it could be lost if travel and tourism providers don’t grasp the dynamics now to reshape the market for tourism inside and outside China.

Consider these two snippets that hint at those market dynamics: between now and 2030, two of China’s fastest-growing tourist segments will be traveling without organized tour groups. And eight of Chinese tourists’ ten most desired destinations in the near future are far outside of Asia. Their top “dream” vacation spots range from Australia and New Zealand to the U.K. and Italy.

These are just two of the many important findings in Winning the Next Billion Asian Travelers— Starting with China, the most recent report on the travel and tourism industry from The Boston Consulting Group. Coauthored with TripAdvisor, the world’s largest travel website, the report sheds light on everything from the breathtaking speed with which China’s tourists are packing their bags for leisure travel to the extent to which they are willing to trade up to more expensive rooms and other services.

via BCG – Press Release – Capturing the Full Opportunity Behind China’s Explosion in Travel and Tourism.

The Top Emerging Global Destinations Travelers Are Actually Going To – Skift

Rafat Ali, SkiftSkift logo

Outside of Google, TripAdvisor is the global travel search engine, with a direct line into user behavior on where travelers are actually planning and going, instead of just intent. The primary use case of TripAdvisor is built around it: its millions of users, mostly landing from Google and elsewhere, search for accommodations in the places they’re going to.That is why when it comes out with a list of its destinations on the rise, you take it a lot more seriously than say the editorially-opaque destinations list from LonelyPlanet and others. TripAdvisor’s criteria: the places that have seen the “greatest increase in positive traveler feedback and traveler interest”, based on millions and millions of searches and reviews.

via The Top Emerging Global Destinations Travelers Are Actually Going To – Skift.

TripAdvisor Roadmap: How it Wants to Own the Travel Cycle – Skift

Trip AdvisorTripAdvisor, which began as a place to read reviews and research a trip, and lately has morphed into hotel bookings through metasearch, has a new frontier: TripAdvisor wants to become an in-destination personal concierge.

This extension of TripAdvisor’s interest into another facet of the travel cycle comes because of the proliferation of mobile devices, and is great news for tours and activities startups, many of which have been struggling with business models or have died off.

Don’t be surprised if TripAdvisor, which often buys a handful of travel startups each year, comes knocking on the door of GetYourGuide, 18-year-old Viator (although it would be relatively expensive), or another tours and activities startup to further TripAdvisor’s in-destination ambitions.

Skift sat down with TripAdvisor CEO Stephen Kaufer earlier this week, and he described TripAdvisor’s vision of the future, which broke down into four areas: global growth, becoming an in-destination personal concierge, vacation rentals, and improving TripAdvisor search.

via TripAdvisor Roadmap: How it Wants to Own the Travel Cycle – Skift.

TripAdvisor Lets Renovated Hotels Erase Old Reviews – Skift

TripAdvisor Now Removing Old Negative Reviews After Hotels Renovate

In response to hotel owners’ request for a fresh start following major renovations, TripAdvisor added a review removal policy last October, and updated the policy for clarity in July 2013.

The odds are big for hotels: In exchange for proof of major renovations, a hotel’s old reviews are wiped clean — a fresh start.

Hotels must produce proof of structural changes including the installation of new guest rooms or bathrooms, alterations to hotel layout, or complete property overhauls. Cosmetic changes like new paint or curtains do not count.

According to TripAdvisor’s Help Center (screenshot embedded below), hotels need to provide building permits, materials invoices, or press releases to prove that the renovations were indeed structural and completed.

via TripAdvisor Lets Renovated Hotels Erase Old Reviews – Skift.

Kayak Drops TripAdvisor Hotel Reviews, Adds Its Own User Ratings – Skift

Now that TripAdvisor has launched Kayak-like hotel metasearch, the two companies are competing head to head for the first time.

That’s the context for a new feature that Kayak is introducing today: User rating scores to rival TripAdvisor’s Popularity Index for hotels.

And, as part of Kayak’s changes, which also includes a redesigned homepage, it is not-so-coincidentally dropping its use of TripAdvisor user reviews.

via Kayak Drops TripAdvisor Hotel Reviews, Adds Its Own User Ratings – Skift.

TripAdvisor Shares Dive On CEO Summer Travel, Site Traffic Warnings – Investors.com

TripAdvisor (TRIP) shares tumbled 9%Wednesday after CEO and founder Steve Kaufer told a Canaccord investment conference that summer travel trends have been weaker than expected and that visitor traffic has been missing the company’s target for what is typically the Trip Advisorindustry’s busiest season.

“I don’t generally provide updates in the quarter, but if I have to, the update this quarter is like I’m not seeing a lot of positive stuff,” Kaufer said in a talk with analyst Michael Graham at the Canaccord Genuity 33rd Annual Growth Conference in Boston.

Kaufer also said the summer “so far has been bumpier than I had been forecasting. Our traffic is holding, but not as strong as had been expected, and pricing has been a bit down for us.”

Read More At Investor’s Business Daily: http://news.investors.com/technology/081413-667503-trip-ceo-says-summer-traffic-weaker.htm#ixzz2cDItH9Pr
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via TripAdvisor Shares Dive On CEO Summer Travel, Site Traffic Warnings – Investors.com.