First Look at the $22 Million, 6-Year-in-the-Making Travel Planning Website Hopper – Skift

Dennis Schaal , Skift

The site, which likely is only visible to a segment of users, isn’t as pretty as Pinterest. But, Hopper offers image-led, or alternately, map-based search that you can tweak by selecting desired themes such as wine, hiking or snowboarding, or you can browse by destinations, resorts, volcanos and natural wonders, for example.

In some ways, from its outward appearance, at least, Hopper resembles the bevy of Pinterest-influenced trip-planning or social discovery sites (Wanderfly, Trippy, Gtrot etc., or fill in the blank) that arrived and departed over the last couple of years.

The Hopper homepage presents images of U.S. getaways, including Southern California, Cape Cod, and Chicago, with flights to some cities bookable on Travelocity, others on AirTran.com, and many flight links not working at all. After six years in the making, Hopper states on the site that flight-search is “coming soon!”

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via First Look at the $22 Million, 6-Year-in-the-Making Travel Planning Website Hopper – Skift.

Travel Ads Come to Life: Top 14 Ambient Tourism Campaigns – Skift

Travel Ads Come to Life: Top 14 Ambient Tourism Campaigns – Skift

Samantha Shankman, Skift

Breaking through in travel advertising is no easy task; we chronicle all the quality and even questionable attempts of destinations and travel companies to attract customers and visitors via video each week.

But as travel competition heats up in this over-saturated media messaging world, tourism organizations are pushed to come up with more creative ways to attract tourists. Ambient advertising, in which agencies take their messages offline and onto real-life objects, has experienced a boom among tourism organizations in the past year.

via Travel Ads Come to Life: Top 14 Ambient Tourism Campaigns – Skift.

Facebook Advertising For the Travel Vertical – Business 2 Community

Facebook Advertising For the Travel Vertical – Business 2 Community

As social media continues to grow exponentially in adoption, consumers will increasingly seek recommendations from their social networks on travel purchase decisions. The influence of customer recommendations on social media channels cannot be underestimated by marketers. According to PhoCusWright’s Social Media in Travel 2012, more than 75% of travelers use social networks to find some type of shopping-related deal, while 30% specifically seek out travel-related deals. It is clear that succeed in this evolving social ecosystem, businesses travel industry will need to cultivate positive customer experiences that can be translated into efficient marketing opportunities through Social Media.

Below are five quick tips marketers in the Travel vertical for how to use Facebook and other social media to turn your customers into your greatest marketing asset:
Read more at http://www.business2community.com/facebook/facebook-advertising-for-the-travel-vertical-0564774#oqEpmVHlxZzIgfB4.99

via Facebook Advertising For the Travel Vertical – Business 2 Community.

News | MMGY Global | Integrated Travel Marketing | Facebook\’s Continued Moves in Travel

MMGY Global | Integrated Travel Marketing | Facebook\’s Continued Moves in Travel.

A very interesting review of Facebook in the travel sector in PDF form presented by MMGY Global.

Link

The Travel Marketing StoreThe Travel Marketing Store, we are now starting a blog for CMOs InTravel..

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