International tourism an engine for the economic recovery | World Tourism Organization UNWTO

UNWTO logoIn the first nine months of 2013, international tourism grew by 5% according to the latest UNWTO World Tourism Barometer. The number of international tourist arrivals reported by destinations around the world increased by some 41 million between January and September, growing above UNWTO’s initial forecast and creating an important stimulus to the receiving economies. International tourist arrivals grew by 5% in the first nine months of the year, to reach a record 845 million worldwide, an estimated 41 million more than in the same period of 2012. Growth was driven by Europe and Asia and the Pacific, both seeing tourist numbers increase by 6%.“International tourism continues to grow above expectations, supporting economic growth in both advanced and emerging economies and bringing much needed support to job creation, GDP and the balance of payments of many destinations” said UNWTO Secretary-General, Taleb Rifai. “It is particularly encouraging to see the strong results in many European destinations, where the tourism sector is, undoubtedly, one of the engines of the economic recovery”.

via International tourism an engine for the economic recovery | World Tourism Organization UNWTO.

White Paper: Understanding the 21st Century Traveller

21st Century TravellerIn a follow-up to the Global Trends Report released earlier this month, we have released a new white paper authored by Caroline Bremner, Head of Travel and Tourism.

One of the most notable trends amongst 21st century travellers is an increase in online bookings. The US and Western Europe remained the largest online travel markets in 2012, with online travel sales reaching US$185 billion and US $170 billion, respectively.  These same markets will grow the least from 2012-2017. However, BRIC markets are each expected to grow between 10-20% during that same forecast period.

Mobile technology has greatly affected travel bookings and will continue to grow, driving the increasingly important real-time social conversation between the newest travelling consumer, the millennial, and consumers and travel brands. According to Pew Research Center, 81% of US consumers between the ages of 25-34 have smartphones and 37% own a tablet.  Marketing strategies must adapt to incorporate gaming, apps and user-generated content to reach this generation, since they are sceptical of traditional marketing.

– See more at:


BCG – Press Release – Capturing the Full Opportunity Behind China’s Explosion in Travel and Tourism

BCG LogoIt’s no secret that China represents a big opportunity for global travel and tourism companies. What’s not yet widely understood is how enormous that opportunity is—and how easily it could be lost if travel and tourism providers don’t grasp the dynamics now to reshape the market for tourism inside and outside China.

Consider these two snippets that hint at those market dynamics: between now and 2030, two of China’s fastest-growing tourist segments will be traveling without organized tour groups. And eight of Chinese tourists’ ten most desired destinations in the near future are far outside of Asia. Their top “dream” vacation spots range from Australia and New Zealand to the U.K. and Italy.

These are just two of the many important findings in Winning the Next Billion Asian Travelers— Starting with China, the most recent report on the travel and tourism industry from The Boston Consulting Group. Coauthored with TripAdvisor, the world’s largest travel website, the report sheds light on everything from the breathtaking speed with which China’s tourists are packing their bags for leisure travel to the extent to which they are willing to trade up to more expensive rooms and other services.

via BCG – Press Release – Capturing the Full Opportunity Behind China’s Explosion in Travel and Tourism.

Amadeus Launches Venture Fund To Invest In Travel Startups – Skift

Dennis Schaal, Skift

AmadeusAmadeus became the latest established travel industry operating company to launch a travel startup investment fund, joining Concur, eLong, American Airlines and Priceline, although the latter two “funds” have yet to leave the ground.In recent years, these companies are showing they are not just content to acquire travel startups when they are ripe for the plucking.Instead, these companies want to get tight with the startups at an early stage, with the possibility of an acquisition perhaps at a later juncture.Madrid-based Amadeus announced in a blog post today that it has created Amadeus Ventures to invest in early-stage travel and hospitality startups.Katherine Grass, who heads Amadeus Ventures within the Amadeus IT Group, writes in the blog post:“The main objective of the fund is to identify and invest in start-up companies that have already developed a working prototype and sit in niche areas of the sector that we believe are at the forefront of developing market trends.

via Amadeus Launches Venture Fund To Invest In Travel Startups – Skift.

Tourism marketing – a passion for excellence –

By Dr. Peter Tarlow, President and Founder of Tourism & More Inc.

Although many tourism practitioners believe that they are marketing a destination, it might be more accurate to call travel and tourism: “marketing with a destination”. All too often, travel and tourism professionals are so businesslike that they forget that the basis of a great marketing program is \”a passion-for-excellence.\” Tourism marketing is dependent on four intangibles: good luck, hard work, a sense of integrity, and a passion for people.

via Tourism marketing – a passion for excellence –

In Augural PATAcademy set to kick off in Bangkok

PATAcademyThe inaugural PATAcademy kicks off at the PATA Engagement Hub in Bangkok December 11-14. The hands-on four-day workshop for rising stars of Asia Pacific travel and tourism has attracted high quality speakers and keen attendees. Among the professionals attending will be visitors from Tiger Tours (Bangladesh), the Tourism Council of Bhutan, the Chengdu Culture and Tourism Development Group, the Guam Visitors ureau, Plaza Premium Lounge Management, the Tourism Industry Center (Kazakhstan), the Lao National Institute of Tourism and Hospitality, Lao Airlines, the Macau University of Science and Technology, Malaysia Airports Holdings, Tourism Malaysia, the Singapore Tourism Board, Discover Lodge, and Anantara Vacation Club. Apart from interactive lessons on all key aspects of the visitor economy in Asia Pacific, there will be field trips to Bangkok Metropolitan Administration and Le Cordon Bleu Dusit Culinary School. More

Facebook says wooing travel industry will be key focus in 2014 | News | Marketing Week

Facebook is planning to woo the travel industry with a series of events, research and ad targeting refinements in the coming months as it looks to turn one of its fastest growing advertising verticals to one of its biggest in 2014.In recent months the social network’s EMEA division has gradually been reorganising its sales teams to work with advertisers on a vertical, rather the country-based level. It has been recruiting for travel sales representatives in particular as it is looking to bring spend from the sector more in line with its biggest spending sectors, such as FMCG and financial.

via Facebook says wooing travel industry will be key focus in 2014 | News | Marketing Week.

Tourism Fiji launches global crusade | Travel Weekly

Tourism Fiji launches global crusadeTelevision ads showcasing the “happiness” of Fiji will air around the world this weekend as tourism officials kick of a global marketing campaign.

A series of 60, 30 and 15 second commercials have been created, the culmination of a new “strategic direction” at Tourism Fiji.

The ads – the 60-second commercial can be viewed by clicking here – were previewed to the trade in Sydney last night.

Using the slogan “Fiji – where happiness finds you”, the commercials focus on the people and scenery of Fiji, coupled with the themes of relaxation, families, surfing and adventure.

Tourism Fiji chief executive Rick Hamilton said the Fijian people were central to the advertising campaign with the ads building on a 2011 survey which voted Fiji the “happiest place in the world”.

“When you think about it, the whole world is continually looking for happiness but actually, it’s Fijians, the people who are trying the least, who have it the most,” he said.

via Tourism Fiji launches global crusade | Travel Weekly.

Visa facilitation can create 2.6 million new jobs in the APEC economies | World Tourism Organization UNWTO

WTTC logoA new report by the World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC) shows that visa facilitation could create up to 2.6 million new jobs in the Asia-Pacific Economic Cooperation (APEC) economies by 2016. The report was presented on the occasion of the APEC High Level Policy Dialogue (Bali, Indonesia, 1 October 2013).

UNWTO logoThe report The Impact of Visa Facilitation in APEC Economies indicates that although there has been successful collaboration and advances across the APEC region to facilitate visas, including progressive approaches to implement new visa policies, 21% of expected international tourists arriving into APEC over the period 2014-2016 would still be required to obtain a traditional visa prior to travel under current visa policies.

Facilitating visas for these tourists could create as much as 2.6 million additional jobs in the APEC economies by 2016 and an additional US$ 89 billion in international tourism receipts generated by 57 million more tourists visiting APEC destinations.

Hosting the meeting, the Minister of Tourism and Creative Economy of the Republic of Indonesia, Mari Elka Pangestu, highlighted that the importance of tourism as a vehicle of job creation, economic growth and development in Asia Pacific has been acknowledged by APEC leaders through the launch, in 2011, of the APEC Travel Facilitation Initiative.

“The challenge now is to establish cooperation between officials working in tourism, finance, customs, immigration, security, transportation and airport authorities which are in different working groups. In 2013, through this High Level Policy Dialogue on Travel Facilitation held in Bali, for the fist time, there is an attempt of coordination across fora and we hope to end up with some action plans on visa and travel facilitation,” explained Minister Pangestu

via Visa facilitation can create 2.6 million new jobs in the APEC economies | World Tourism Organization UNWTO.

NYC tourism organization partners with to power hotel reservations on city website

New York City’s marketing and tourism organization is partnering with the travel website to power the city’s official tourism website.

Now when travellers log onto, they’ll be able to book hotel reservations at the city’s 253 hotels through

NYC & Company CEO George Fertitta says the booking page will appear in the local language when users sign on from their respective countries to book a hotel room.

He says the partnership will increase tourism and generate additional hotel bookings from overseas visitors.

By year’s end, New York City will be home to 98,000 hotel rooms throughout its five boroughs. By 2016, that number is projected to reach 110,000 rooms.

via – Travel News.