Northstar Travel Media acquires Singapore’s Web in Travel – Travel Weekly

Northstar Travel Media, parent company of Travel Weekly, has acquired Web in Travel, a Singapore-based media company focused on travel marketing, distribution and technology.

Web in Travel is best known for its conferences on online travel distribution in the Asia-Pacific region. It currently produces Web in Travel conferences in Singapore, Dubai, Thailand, Indonesia, Japan and Australia.mam_114808_168630_Fancybox_900px

The acquisition of Web in Travel — which also produces e-newsletters, blogs and video channels — expands Northstar’s presence in Asia beyond the recent acquisition of Travel Weekly Asia, Travel Weekly China and Events China. Those brands and Web in Travel are part of the recently formed Northstar Travel Media Singapore.

With the addition of Web in Travel, Northstar now has face-to-face events in Asia to complement the newly acquired publishing brands serving the Asian travel trade.

Web in Travel’s flagship conference in Singapore explores online travel and the evolving trends in marketing, distribution and technology in the Asia-Pacific region.

Additional events include WIT Middle East, WIT Indonesia, WITX: Women In Travel, WIT Hospitality Roadshow and WITNext, a mentoring workshop for young professionals.

Web in Travel’s founder, editor and producer, Yeoh Siew Hoon, will report to Bob Sullivan, executive vice president of Northstar Travel Media. She will take on the additional title of editorial director for Northstar Travel Media Asia. WIT’s general manager, Gerry Pang, will continue to report to Yeoh Siew Hoon.

“The addition of Web in Travel is an important strategic move for our company and demonstrates our dedication to providing the best information from all parts of the world,” said Thomas Kemp, chairman and CEO of Northstar Travel Media. “We’re delighted to have such smart, talented people join our ranks and helping Northstar grow in the Asia-Pacific region.”

Hoon said, “The importance of staying on top of industry trends and changing technologies cannot be overestimated. By joining forces with Northstar, Web in Travel will be better positioned to provide clients with a global perspective on the changing tides of our industry.

“We are extremely excited to be united with Northstar Travel Media and optimistic that our partnership will create a powerful new information and media business serving Asia and China.”

via Northstar Travel Media acquires Singapore’s Web in Travel – Travel Weekly.

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WIT – WEB IN TRAVEL : Skyscanner kicks off first integrated marketing campaign in APAC

Posted on 17 Feb 2014 at 20:16 pmgoeverywhere

Global travel search site, Skyscanner, chose Singapore to launch its first integrated marketing campaign – Anywhere and Everywhere – in Asia Pacific with a call to action on 15 February for fans to send in a video of up to15-seconds of themselves, telling why they deserve to go on a trip around the world.

The lucky winner will be sent on a three-week adventure spanning seven destinations across six continents.

The campaign, which runs till end April, also includes an interactive multi-phase consumer contest offering winners free air tickets to numerous destinations around the world.

Aimed to drive greater brand awareness and traffic to the Skyscanner Singapore website, the campaign is divided into two phases:

Phase one is the selection of the winner to the dream three-week trip, with each destination randomly selected by the Everywherea feature%

via WIT – WEB IN TRAVEL : Skyscanner kicks off first integrated marketing campaign in APAC.