Rafat Ali, Skift
Admittedly it is early for an ad of the year declaration, but when the brand is Apple you have to sit up and notice. And this one is a doozy: the new ad for iPad Air channels Robin Williams and his verse from “Dead Poets Society” and is all about writing your own verse in life, so to speak.The new ad, titled “Your Verse,” positions the new iPad Air as a tool to dream, create, explore, and travel. “We’re humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be?” says the description for the ad on YouTube, which we’ve embedded below.
via The New Ad From Apple Is All About Exploring. And Travel – Skift.
Expedia Faced Q2 Advertising Woes and its Hotwire Business Suffered, by Skift – Skift.
TV travel advertising in the U.S. has suddenly become more crowded and competitive, and as Expedia Inc. brands struggled to break through the clutter in the second quarter, the company’s hotel business suffered, and its Hotwire unit took a particularly hard hit.
Amidst some downbeat financials, that was the competitive climate that officials said Expedia operated in during the quarter.
The impact of Expedia’s multifaceted woes? Room night growth decelerated from 28% year-over year in the first quarter to 19% in the second quarter, and revenue growth likewise slowed from 24% in the first quarter to 16% in the second.
And, Expedia Inc.’s net income declined 27% to $90.5 million in the second quarter of 2013, compared with the same period a year earlier
According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Read and share these awe-inspiring email marketing stats and learn more about ExactTarget and Salesforce here: http://bit.ly/18dFmTT