— The continuing 787 Dreamliner problems are a PR disaster for Boeing — The continuing 787 Dreamliner problems are a PR disaster for Boeing.

The new fire related event at London’s Heathrow is terrible for the Dreamliner, any event involving fire and the 787 is going to be a PR disaster for Boeing. Because of the battery issue, the public is even more sensitive to what that happen to the Dreamliner.

Even if they are normal, benign teething problems, that subtlety is going to be lost on the public.

The Ethiopian Airlines jet which caught fire in London was the first of the delivered 787 fleet to resume flight after the battery-related grounding. The 787-8, tail number ET-AOP, was the first delivered to Ethiopian Airlines on Nov. 20, 2012, and is named “Queen of Sheba”.

It arrived at Heathrow from Addis Ababa in the early hours of Friday, according to the monitoring site. The plane was due to make the return journey later on Friday.

Asked whether the incident could lead to the renewed grounding of 787s, a spokesman for Britain’s Civil Aviation Authority said decisions on the airworthiness of particular models of plane were made by the European Aviation Safety Agency (EASA).

An EASA spokesman said it was too early to say whether the aircraft would be grounded again