Winning Expo 2020 will boost Dubai’s image in global job market | GulfNews.com

Dubai: Expo 2020 would significantly boost Dubai’s image in the international job market as a destination for talented professionals if the emirate is successful in his bid, Hany Mwafy, Managing Director at Brand Finance Middle East said.

Brand Finance is an independent valuation firm that assesses the value of brands and recently released a study that said the UAE brand value would increase by $8 billion (Dh29.4 billion) if Dubai is successful in its bid later this year.

Mwafy, speaking on the backdrop of The Global Travel Marketing Forum — an event that brings together global travel marketing heads — in Dubai on Wednesday, said a winning bid would “enforce the reality that Dubai is one of the global talent magnets”.

via Winning Expo 2020 will boost Dubai’s image in global job market | GulfNews.com.