Abu Dhabi and TUI join forces to target buoyant Indian market

ABU DHABI – Abu Dhabi Tourism & Culture Authority and TUI, one of the world’s leading leisure travel companies, have teamed up to stage a month long destination campaign in New Delhi to further bolster Indian visitor numbers to the emirate. It is the first large-scale consumer facing activation for TCA Abu Dhabi in the Republic since opening its dedicated promotions office there early this year and reinforces the two organisations’ commitment to the Indian market – the largest overseas catchment for the emirate this year in terms of hotel guests. Dubbed ‘Abu Dhabi Month’, the campaign, which runs throughout August in the dedicated TUI flagship store at the Indian capital’s hugely popular Select Citywalk Mall, will see a number of marketing and online activations staged, including in-store branding and collateral as well as Abu Dhabi banners on the TUI website and a joint e-marketing campaign. – See more at: http://www.traveldailynews.com/news/article/56246/abu-dhabi-and-tui-join#sthash.uA2MqIER.dpuf

via Abu Dhabi and TUI join forces to target buoyant Indian market.