The Boomers Will Dominate Travel for 20 Years | TravelPulse Marketing Author Brent Green:

Millennials are getting more and more attention in the media, and arebabyboomerso no doubt a rising force in the travel industry.

But Brent Green, an expert on marketing to the baby boom generation and author of Generation Reinvention and Marketing to Leading Edge Baby Boomers, says that the baby boom generation will continue to be the main driving force in the travel industry for the next two decades.“For the next 20 years,” said Green, “baby boomers are without question the financial force behind leisure travel.

”What Green calls the “sweetest of the sweet spot” in that market is the market segment he identifies as “leading edge baby boomers,” those born between 1946 and 1955. In 2016 they are between 61 and 70 years of age.

This demographic, says Green, is “where the opportunities are” for travel agents and tour operators. Quoting AARP, Green says that the 50-plus demographic, which includes five years below the baby boomer age group, is a $120 billion-a-year market. AARP says that 97 percent of that group expect to travel domestically on at least one trip this year, and at least 45 percent anticipate taking some type of international trip.Green also referred to a study done by British Airways, which found that the generation boborn between 1946 and 1961 have a newfound interest in seeing the world as they enter into retirement, though not everyone’s prepared for long-haul travel.

“There is a strong propensity and desire to travel and see the world,’ said Green, “a lot of pent-up demand. But it is a surprisingly small percentage that have gone overseas and view that opportunity as a realistic next step.”

The leading edge boomer generation “feels under-satisfied with the amount of travel they’ve done up to now,” said Green, and the generation has a strong propensity to travel, though some of them are feeling they are not going to be able to afford it, which may or may not be accurate.

According to Green, the “silent generation,” those born from 1925 to 1945, have dominated the industry for the last 10 years as retirees, but now they are moving into their twilight years and their travel interests are waning. Baby boomers are now entering retirement and are becoming a more powerful force than ever.

Not only are they reaching their heavy travel years, the generation also has a particularly pronounced propensity for travel. The generation is also a large demographic and is in control of a lot of wealth and discretionary income. In addition, that demographic has been a trend setter for its whole life. All of these factors converge to make the market a veritable gold mine for the travel industry.

“The leading edge boomers set up a lot of the trends that became mainstream,” said Green. It was the generation that was in college during the Vietnam War and led the protest against it. It was the generation that championed women’s rights and the generation in which women entered the workplace in larger numbers than ever before.

And it was a generation that pushed the frontiers of travel, with hitchhiking in America and backpacking in Europe during their youth. Now as they reach retirement age, they are eager to get back to traveling, though in a more catered manner than when they were young.

The later baby boomers, aged 52-61, are less of a force in the travel industry now because “they are still actively in their careers, some in the peak demands of their careers, still dealing with college kids or with caregiving of their parents. They will age into the travel sweet spot within 10 years.”

Leading edge baby boomers, between 61 and 70, “are prime time for travel right now,” said Green. “And they have the economic capability of higher end travel. Many are retired, semi retired or within a few years of retirement.”

For those travel agents and tour operators who want to maximize the opportunity presented by the entrance of the leading edge baby boomers into the retiree travel market, Green presents several overarching themes that can help travel marketers target that sweet spot.

1. Creative Experiences. “Leading edge baby boomers are looking for something outside of cookie cutter travel experiences,” said Green. “They want immersive activities. They don’t want to just eat pasta, they want to make it. They don’t want to just make it, they want to see where the wheat is grown that makes the pasta. That’s immersive experience and creative experience. Travel companies that get it and are at the leading edge are doing it already.”

2. Authenticity. “They value experiences that are as close to being culturally consistent with where we’ve travelled as possible,” said Green. “You don’t want to go to McDonald’s in Paris. If you think about why people like to get off the beaten path, it is that they are searching for authentic experiences. They want to see the horse-drawn wagon hauling milk or whatever. They want to travel to destinations that are not over travelled.”

3 Focus on Health and Wellness. “People who fit profile of heavy travellers also tend to be people who are very interested in managing their health and wellness,” said Green. “They travel actively. They rent bicycles and go on a 40-mile day trip. They hike 10 miles in Paris. They want to eat well but don’t want to eat globs of cholesterol. They want a healthier diet.”

4. Community and Family. “They value travel that gives them a sense of community, whether it be a university affiliation, an age affiliation or their families. The leading edge boomers are heavily motivated to travel with their children and grandchildren.” Family travel is a market that will continue to grow.

5. Personal Development. “The leading edge boomers desire to have travel enrich them by increasing their depth of understanding of history, culture or what is involved in a place that makes it significant in history,” said Green.

6. Sustainability and Eco Responsibility. Boomers, as well as other generations, are increasingly concerned with environmental responsibility. An important part of this motivation is the desire to be involved in philanthropy or giving back. “They want to tie the travel experience to doing something meaningful to help others. It may include simply travel with philanthropic organization. Or it may be something like going to Peru to build houses or going to Everest but helping to clean up the trails below. Even if it is a superficial level of contribution, if added to the travel experience it can inspire people who don’t have time to give back if they can combine it with a great vacation.”

Within the leading edge baby boomer demographic, there are many opportunities for development, such as increasing multigenerational travel opportunities; celebration vacations, recognizing rites of passage; solo vacations, 40 percent of the generation is now unmarried; girlfriend getaways, more women are traveling with other women; dating vacations, single people want to meet other single people; and spirituality, as people get older they get more interested in spiritual matters.

Another important trend for travel professionals to note is the growing demand for professional travel services. “The boomers can afford more catered travel,” said Green, “and appreciate professional support. They want someone to help plan their trip so they don’t have to worry about anything but showing up.”

Source: Marketing Author Brent Green: The Boomers Will Dominate Travel for 20 Years | TravelPulse

A sneak peek at Google’s upcoming travel app, Trips | TechCrunch

News that Google would soon begin testing a new mobile travel application leaked out in April and TechCrunch were quick to cover it.

The app, called Trips, is being trialled with a small group of testers, and will allow users to keep track of past and upcoming trips, while also making recommendations about tourist destinations, restaurants, local transportation options, and more.  Access to the Trips mobile app is only being made available to members of Google’s Local Guides program.  A revamp and rebranding of Google’s prior City Experts effort, Local Guides launched last year as Google Maps’ competitor to Yelp’s Elites.

As with Yelp, program members are offered a variety of rewards and benefits in exchange for writing business reviews, posting photos, and helping to fill in and correct Maps information. One of those benefits, as Google previously indicated, is early access to new Google products and features. This appears to be one example of that perk in action. According to the initial leak, Local Guides were invited to be among the first to try a new “travel assistant app for Android and iPhone.”

What’s interesting about the new app is that it’s able to pull in your trip information just by scanning your Gmail messages, similar to how Google’s virtual assistant, Google Now, also works.

That makes it slightly competitive with TripIt, which has the larger goal of helping to automate collection of your trips into a single interface, then provide useful services on top of that, like tracking points, getting flight alerts, setting reminders, changing seat selections, sharing trips with others, and more.

However, in the case of the Google Trips app, it seems the focus is less on mimicking the somewhat utilitarian nature of most travel planners and companion apps, and more on the fun that comes with exploring a new destination.

As an app built using Google Maps data, Trips lets you find things to do – both inside and outdoors – around your location. It also helps you manage reservations, find nearby food and drink, access a list of saved places, and plan how you’ll get from one place to the next.

For this reason, Trips would likely have more of an impact on local travel guide apps, instead of more comprehensive trip planners.

This latter feature is found in the “Getting Around’ section, which offers details on the different options, including public transportation schedules for things like buses and trains, plus information on taxis and ride sharing services and more.

Also useful is that Trips allows you to browse your saved trip information even when you’re offline.

The screenshots and details regarding the app were posted to the Dutch blog AndroidWorld, then picked up by 9to5Google.

Much of what Trips offers can actually be found in Google Maps, thanks to the enhancements of that app over the years to offer more information than just maps and navigation. However, the Trips app puts this information into a standalone, native interface complete with a Material design and easy-to-use layout.

While the app being tested is available on Android, Google had said that it would be available on iOS, as well. The company has not yet confirmed further details about the app or its launch plans.

When asked, a Google spokesperson only provided this comment on the Trips app:

“We love to travel and are hard at work dreaming up new ways to make the travel experience hassle-free. While we do that, sit tight and keep on using our amazing tools like Google Flights, Hotel Search and Destinations on Google to plan your next adventure.”

Source: A sneak peek at Google’s upcoming travel app, Trips | TechCrunch

A new dynamic packaging experience ready to take off

TravelC LogoThe Travel Marketing Store has recently signed an agreement to jointly take to market the excellent dynamic packaging solution developed by Mallorca based Travel Compositor.   Their online product, TravelC, provides an excellent platform for travel agents, tour operators, destination management companies, destination marketing organisations, start-up and existing online travel agents to provide a new level of dynamic packaging for their customers.

The solution connects to all three major GDS, Travelport, Sabre and Amadeus plus has integrated two low-cost airline aggregators, Mystifly and Travelfusion therefore provided excellent coverage of flights.  As the flight search takes place the lowest direct and connected fares are offered with simultaneous hotel suggestions being presented.

The solution also can connect to a variety of hotel aggregators or “bed banks”.  The system dynamically packages hotel content with selected flights with the ability to add transfers and activities all from a single screen interface.  Complex itineraries can be built at speed and saved as a brochure to share with customers or friends.

Duncan Alexander, Managing Director at The Travel Marketing Store stated “we are delighted to team up with Travel Compositors particularly with our approach to key destinations, airlines and airports to provide a better solution to market stop-overs and through connections.   We have been looking for some considerable time to find the right technology partner for our “flyvia out of the box campaign proposition” and we have found it in TravelC”.

Once flights and6ab9e0a7-1a98-4d34-8482-31aede6e5deb hotels are selected transfers and activities can be booked including tours and restaurants.  Soon a rental car aggregator will also be added to the packaging capabilities offering a full service suite for all leisure and business travel needs.

This unique solution can be deployed with any travel online retailer and tailored to meet their requirements.  The Travel Marketing store is currently in discussion with a number if destinations, airlines and tour operators regarding adopting this unique dynamic packaging solution.

In particular the solution can be used for promoting single and multi-stop over packages.

If you want to know more please contact us or view their Travel Marketing Directory listing.


Travel Marketing Budgets 2016: 5 Must-Watch Digital Trends [Infographic]

 Just as travelers plan their trips to make the most of their stays, travel marketing experts need to plan their digital budgets and strategies to make the most of their spend. But with a new year come new choices, channels, and chances for online success.

To make the best digital decisions, travel marketers need to know the top trends, tech, and tactics that will matter to marketing in 2016. Rather than track down all of this data, your ticket to the latest travel insights is a fact-packed infographic created by MDG Advertising called Travel Marketing Budgets 2016: 5 Must-Watch Trends.

It pinpoints the five key strategies for making the most of your travel marketing budget and business over the next 12 months. To arrive at the right budget decisions, check out this informative infographic.

1. Spend on Your Website

Investing in your website is one of the wisest decisions you can make. With more and more people looking and booking on travel brand websites than third-party sites, your website delivers the first impression of your travel brand. And an optimized, user-friendly website can create a lasting impression and drive visitors to book without a second thought. The infographic shows:67% of travellers think it’s simpler to book on a travel brand website than a third-party site.

Almost two-thirds of travellers think it’s less expensive to book on a travel brand website.

Top Takeaway: To make the most of this mind-set, view your website as an important digital hub that gives online users everything they want and need.

2. Optimize MobileMobile has become a must in people’s lives, especially when researching and reserving travel. In 2016, even more travellers will be searching for travel online. According to the infographic, you can expect: 49% increase in mobile search for hotels and cruises. 47% rise in mobile search for car rentals and tours and attractions.

Top Takeaway: To serve this mobile market, make sure that all of your digital offerings, experiences, and communications are optimized for every mobile device.

3. Expect to Welcome More Millennials

Millennials already make up 40% of leisure travellers who book travel online. In 2016, their share of both the business and personal travel market will increase even more. To target these young adults, it’s essential to understand that Millennials have specific travel tendencies, such as:  They frequently book travel and share their experiences on mobile devices and digital platforms.

They tend to extend and blend business trips into personal vacations.

They spend more each day on trips than other age groups.

Top Takeaway: Use these Millennial insights to develop your digital properties and target your online messages.

4. Revisit Reviews

In 2016, online reviews and review sites will matter more than ever to travellers. According to the infographic:64% of travellers visit travel review sites like TripAdvisor for vacation ideas.

Almost half of travellers have been compelled to write a review after a travel experience.

Top Takeaway: Since these reviews are so important, travel brands need to regularly revisit and review all guest reviews to learn what they liked and lacked in their experiences.

5. Keep Your Eye on Video

Digital video is becoming more and more popular with travellers, especially on social networks. The infographic reveals these stunning statistics:

Top Takeaway: In 2016, video is a vital investment that must be incorporated with social media to reach and resonate with travellers.


Source: Travel Marketing Budgets 2016: 5 Must-Watch Digital Trends [Infographic]

International tourist arrivals up 4% reach a record 1.2 billion in 2015

International tourist arrivals grew by 4.4% in 2015 to reach a total of 1,184 million in 2015, according to the latest UNWTO World Tourism Barometer. Some 50 million more tourists (overnight visitors) travelled to international destinations around the world last year as compared to 2014. 

2015 marks the 6th consecutive year of above-average growth, with international arrivals increasing by 4% or more every year since the post-crisis year of 2010.

“International tourism reached new heights in 2015. The robust performance of the sector is contributing to economic growth and job creation in many parts of the world. It is thus critical for countries to promote policies that foster the continued growth of tourism, including travel facilitation, human resources development and sustainability” said UNWTO Secretary-General, Taleb Rifai.

Demand was strong overall, though with mixed results across individual destinations due to unusually strong exchange rate fluctuations, the drop in oil prices and other commodities which increased disposable income in importing countries but weakened demand in exporters, as well as increased safety and security concerns.

“2015 results were influenced by exchange rates, oil prices and natural and manmade crises in many parts of the world. As the current environment highlights in a particular manner the issues of safety and security, we should recall that tourism development greatly depends upon our collective capacity to promote safe, secure and seamless travel. In this respect, UNWTO urges governments to include tourism administrations in their national security planning, structures and procedures, not only to ensure that the sector’s exposure to threats is minimised but also to maximise the sector’s ability to support security and facilitation, as seamless and safe travel can and should go hand in hand”, added Mr Rifai.

Growth in advanced economy destinations (+5%) exceeded that of emerging economies (+4%), boosted by the solid results of Europe (+5%).

By region, Europe, the Americas and Asia and the Pacific all recorded around 5% growth in 2015. Arrivals to the Middle East increased by 3% while in Africa, limited data available, points to an estimated 3% decrease, mostly due to weak results in North Africa, which accounts for over one third of arrivals in the region.


Positive prospects for 2016

Results from the UNWTO Confidence Index remain largely positive for 2016, though at a slightly lower level as compared to  the previous two years. Based on the current trend and this outlook, UNWTO projects international tourist arrivals to grow by 4% worldwide in 2016.

By region, growth is expected to be stronger in Asia and the Pacific (+4% to +5%) and the Americas (+4% to +5%), followed by Europe (+3.5% to +4.5%). The projections for Africa (+2% to 5%) and the Middle East (+2% to +5%) are positive, though with a larger degree of uncertainty and volatility.

2015 Regional Results

Europe (+5%) led growth in absolute and relative terms supported by a weaker euro vis-à-vis the US dollar and other main currencies. Arrivals reached 609 million, or 29 million more than in 2014. Central and Eastern Europe (+6%) rebounded from last year’s decrease in arrivals. Northern Europe (+6%), Southern Mediterranean Europe (+5%) and Western Europe (+4%) also recorded sound results, especially considering the many mature destinations they comprise.

Asia and the Pacific (+5%) recorded 13 million more international tourist arrivals last year to reach 277 million, with uneven results across destinations. Oceania (+7%) and South-East Asia (+5%) led growth, while South Asia and in North-East Asia recorded an increase of 4%.

International tourist arrivals in the Americas (+5%) grew 9 million to reach 191 million, consolidating the strong results of 2014. The appreciation of the US dollar stimulated outbound travel from the United States, benefiting the Caribbean and Central America, both recording 7% growth. Results in South America and North America (both at +4%) were close to the average.

International tourist arrivals in the Middle East grew by an estimated 3% to a total of 54 million, consolidating the recovery initiated in 2014.

Limited available data for Africa points to a 3% decrease in international arrivals, reaching a total of 53 million. In North Africa arrivals declined by 8% and in Sub-Saharan Africa by 1%, though the latter returned to positive growth in the second half of the year. (Results for both Africa and Middle East should be read with caution as it is based on limited available data)

China, the USA and the UK lead outbound travel growth in 2015

A few leading source markets have driven tourism expenditure in 2015 supported by a strong currency and economy.

Among the world’s top source markets, China, with double-digit growth in expenditure every year since 2004, continues to lead global outbound travel, benefitting Asian destinations such as Japan and Thailand, as well as the United States and various European destinations.

By contrast, expenditure from the previously very dynamic source markets of the Russian Federation and Brazil declined significantly, reflecting the economic constraints in both countries and the depreciation of the rouble and the real against virtually all other currencies.

As for the traditional advanced economy source markets, expenditure from the United States (+9%), the world’s second largest source market, and the United Kingdom (+6%) was boosted by a strong currency and rebounding economy. Spending from Germany, Italy and Australia grew at a slower rate (all at +2%), while demand from Canada and France was rather weak.


Three travel brands innovating in crowdsourced marketing | Econsultancy

The first act of out-reaching to the crowd is 300-years-old (dates back to 1714), but the term ‘crowdsourcing’ was first coined in 2005 by two Wired Magazine editors Jeff Howe and Mark Robinson.

The whole idea of the internet is inherently based on the idea of crowdsourcing.  The internet is the place where the opinions of thousands are collected to help others in their decision-making.  And now social platforms have made it very simple to instantly reach out to many people and pick their brains.  The web is a silo of opinions, ideas and services curated by the mob.  People also tend to be more open in web-based projects.

Crowdsourcing has proven to be one of the most disruptive business models of the modern age.

In travel, the most notable examples are TripAdvisor and Airbnb, whose business models are built on user-generated resources.  The traditional travel sector has woken up to the value of crowdsourced marketing, too.  It’s not only the popular (and cost-effective) thing to do: it’s just plain good marketing.

Why? Because marketing at its core means bonding with your customer.

These three traditional British travel brands below use crowdsourcing to bring their products to market in new and exciting ways and drive innovation:

1) British Airways

In 2011, British Airways was the first British travel brand that turned to the public to co-create its aircraft menus, movies and livery.  Budding chefs, scriptwriters and artists were called upon to submit their ideas as part of the airline’s ‘Great Britons’ programme, initially launched in 2009 in anticipation of the Olympic Games.

These ideas were then taken forward and enhanced by category experts like renowned chef Heston Blumenthal, actor Richard E Grant and artist Tracey Emin.

The final outcome: a new on-board menu, in-flight movies and artwork for the exterior of the aircraft.

British Airways and Metro crowdsourced collaboration.

Following the success of this project, British Airways went on to pioneer the first ever live integrated crowd-sourced travel campaign in partnership with Metro in 2014.  This initiative gave consumers a unique opportunity to create and edit content using social media channels.  As part of this campaign English comedian Joe Wilkinson was tasked with a series of globe-trotting challenges.

Metro readers voted online for the places they would like to see him visit and the experiences they wanted him to have on his adventure.  The campaign featured a live feed of reader comments on, plus Wilkinson directly interacted with the audience using social channels.  This campaign strengthened customers’ relationships with the British Airways brand in an innovative way.

2) TUI Thomson

TUI Thomson’s “Name Our Plane” campaign saw the brand crowdsource a name for its first 787 aircraft on Twitter in 2012.

The success of this type of campaign has led Thomson to run a similar campaign this year, which focuses on both suggestions and user votes.  The selected winner’s name will be fitted on the new Dreamliner 787 and winner will be flown to a free long-haul destination on the brand new plane.


Thomson crowdsourced the first wedding

TUI Thomson is also the first travel brand that crowdsourced a wedding decided by Facebook fans in 2015. The “Your Big Day” campaign invited people to vote for their favourite couple, the best wedding dress (which the bride then had to wear), the best hen or stag party idea and the best venue.  All expenses for the wedding and honeymoon were paid for by Thomson. The contest received 700 entrants and 10,000 votes.

3) Visit Britain

In 2014 VisitBritain worked with Genero to crowdsource a number of short films to feature on its international Sounds of GREAT Britain campaign.

Genero represents a global network of filmmakers, who were tasked with producing a number of short films reflecting the variety of sights, sounds and experiences on offer across Britain. T

he winning films were featured on VisitBritain’s Lovewall and were distributed across all global markets, with a bespoke end result for each language and region.

The films were created to give different perspectives of the locations and themes featured in VisitBritain’s ‘Sounds of GREAT Britain’ campaign.

The resulting multimedia content was original, sharable and a good example of evergreen content.Crowdsourcing allows brands to utilise the creative power of their greatest asset – their customers – in exciting new ways. The best projects drive interest, website traffic and all round good vibes to the brand in question.

Source: Three travel brands innovating in crowdsourced marketing | Econsultancy

Iran Sees $30 Billion From Future Tourism

P1030451Nuclear deal struck between Tehran, six world powers should see sanctions against nation beginning to ease by next year, along with lifting of travel restrictions

Source: Iran Sees $30 Billion From Future Tourism

Watch the video

The deal struck between Iran and six world powers over its nuclear program should see sanctions against the country beginning to ease by next year – and Iranians are hoping the lifting of travel restrictions could prompt an influx of international tourists. Travel agencies already are seeing an increase in demand.

With its ancient architecture, breathtaking landscapes and warm people, tour companies describe Iran as one of the unexplored jewels of the Middle East.

But the country’s isolation since the 1979 Islamic Revolution has seen visitor numbers from the West fall. The latest figures show only 90,000 arrivals from North America and the European Union in 2013.

Former diplomat Mehrdad Khonsari said there’s a lot of work to do.

“The difficulties we’ve had in Iran have definitely hurt the tourist industry in the sense that people are afraid to go. But those people that ventured and overcame these considerations and visited Iran were never sorry,” said  Khonsari.

Nuclear deal

Iran’s embassy reopened in London this week. The July deal struck by Tehran and six world powers over the country’s nuclear program is already helping ease travel restrictions. British travel agency Wild Frontiers has seen a spike in demand, according to founder Jonny Bealby.

“Two things have happened since the nuclear deal. First of all, the [British] Foreign Office have changed their advice against travel to Iran, and that’s made it much simpler for people to get insurance and that sort of thing, so the numbers have gone up again,” said Bealby. We’ve had to put on three extra departures this year alone to cope with demand for the autumn season to Iran.”

British traveler Buggsie Heath-Brown has traveled to many corners of the globe. She is looking forward to joining one of the Iran tours later this year, saying it’s long been on her wish list.

“We decided to get on one of the first trips that we could to get out there; see the sights, meet the people before the big rush of the rest of the world.”

Major revenue

Iran says it wants to attract 20 million visitors a year by 2025, generating up to $30 billion in revenue over that time frame.

“Now that this outside face of Iran is beginning to change, I think that tourism offers a great opportunity for the Iranian economy,” said Khonsari.

Tour operators say obtaining a visa remains a major hurdle for many visitors, while international sanctions on Iran’s banking system mean that most transactions need to continue to be in cash.

Sabre AirVision Market Intelligence solution expands distribution with Airport Strategy and Marketing… — SOUTHLAKE, Texas, Aug. 26, 2015 /PRNewswire/ —

SOUTHLAKE, Texas, Aug. 26, 2015 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel industry, has signed an agreement with Airport Strategy and Marketing (ASM), a leading consultancy firm with expertise in defining route development for airports worldwide.

sabre-logo-250x61Under this agreement, ASM will extend their current product portfolio by offering Sabre AirVision Market Intelligence to better serve their global customer community of airports and key stakeholder partners.

Sabre AirVision Market Intelligence addresses a key aspect of the airline business by connecting parties to robust market data. Ultimately, this solution provides advanced data analysis capabilities for business development and commercial planning departments. Airlines, airports, tourism boards and other travel related companies use Sabre AirVision Market Intelligence to drive efficiency around commercial planning, identify new revenue opportunities, and increase competitive insight.

“I am delighted we have reached this new agreement with Sabre, and as major users of Market Intelligence we find it to be the strongest demand and schedule data system on the market,” said David Stroud, managing director for ASM. “I am pleased we can now effectively add the product into our portfolio of services and enhance our offer to the world’s airports.”

“This new deal is a win-win scenario for both organizations. ASM deepens their customer offerings, while Sabre expands into the airport market and extends the reach of Market Intelligence to additional customers,” said Darren Rickey, vice president of Sabre AirVision.

First-class route development is dependent upon quality traffic data. With the data Sabre AirVision Market Intelligence provides, ASM will continue to provide consulting, analytics and training services to its airport customers. This new agreement reinforces the long standing relationship between the two companies. In addition to Airline Solutions’ status as ASM’s preferred airport data supplier, ASM now has the rights to market and sell this data solution.

Source: Sabre AirVision Market Intelligence solution expands distribution with Airport Strategy and Marketing… — SOUTHLAKE, Texas, Aug. 26, 2015 /PRNewswire/ —

TripAdvisor will offer a million dollar digital marketing campaign to PATA CEO Challenge winners

pata logoEmerging tourism destinations have an unprecedented opportunity to boost their digital marketing campaigns, thanks to a collaborative venture between the Pacific Asia Travel Association (PATA) and TripAdvisor.

The PATA CEO Challenge offers two prizes, each valued at US$500,000, for regional, state and province tourism organisations, and secondary and tertiary cities that are able to demonstrate the uniqueness and authenticity of their heritage, customs, culture and natural beauty to local and international travellers. Awards valued at US$500,000 will be presented to the winners of each category: States, regions and provinces; and second-tier/third-tier cities.

Trip AdvisorThe winning organisations will work with dedicated teams from TripAdvisor to create unforgettable digital marketing campaigns that showcase their destinations to global stakeholders.“The PATA CEO Challenge is gathering momentum and we are receiving enquiries and entries from a very broad spectrum of new and emerging destinations. This is a remarkable opportunity to work with TripAdvisor’s digital marketing experts,” said PATA CEO Mario Hardy. “We have received many enquiries from organisations in mainland China and to assist them we are accepting entries in Simplified Chinese.”“Travellers around the world are always on the lookout for places to discover and explore.

By participating in the PATA CEO Challenge, emerging destinations will have the opportunity to showcase their unique destination to TripAdvisor’s global travel community,” said Sarah Mathews, Head of Destination Marketing, APAC at TripAdvisor. “We look forward to receiving even more creative entries as the deadline draw near.” Deadline for submissions is Thursday, October 1, 2015. The awards will be presented at the PATA Aligned Advocacy Dinner in London on November 2, when the guest of honour will be UNWTO Secretary General Taleb Rifai

via TripAdvisor will offer a million dollar digital marketing campaign to PATA CEO Challenge winners.

Why the Chinese are choosing Dubai over London, Paris – Emirates 24|7

Why the Chinese are choosing Dubai over London, Paris.  Tourist arrivals to Dubai set to double to 540,000 By Waheed Abbas

An average stay of Chinese tourists in Dubai will be approximately 3.2 nights during the 2013-23 period (File)

Dubai will be a hot destination for Chinese tourists in the coming decade, preferring the emirate over London, Paris and Sydney, according to a new study by a global hotel chain.

Favourable economic and demographic trends shaping the Chinese travel market are set to fuel huge increases in the number of Chinese travellers visiting the UAE over the next decade, said ‘The Future of Chinese Travel’ report published by InterContinental Hotels Group (IHG) in partnership with Oxford Economics.

The emirate will remain the most popular choice for Chinese travellers in the Middle East and Africa region (Mena) as tourist arrivals are set to almost double (up by 97 per cent) to more than 540,000 travellers by 2023 as compared to 276,000 in 2013, it said.

The travel, retail and entertainment centres of Dubai and Abu Dhabi have led the region, attracting an increasing number of Chinese tourists on leisure trips and cruises.

“Over the next decade, growth in arrivals to and nights spent in Dubai and Abu Dhabi is expected to top that of other major city destinations throughout the world, such as London and Paris in Europe and Sydney in the Asia Pacific region,” the report noted.

Total spending by Chinese tourists is estimated to jump by 60 per cent in 10 years, from $488 million (Dh1.8 billion) in 2013 to $781 million (Dh2.86 billion) in 2023. An average stay will be approximately 3.2 nights during the 2013-23 period.

“Dubai is among the top destinations in [the number of nights spent per visit], despite the average number of Chinese arrivals to Middle Eastern cities falling behind that of destinations in the other regions,” said the report.

Dubai’s Department of Tourism and Commerce Marketing (DTCM) earlier this month said Dubai’s hotel establishments received 11.63 million guests in 2014, registering a 5.6 per cent increase over guest arrivals in 2013.

According to DTCM, China moved from tenth position to seventh, experiencing 24.9 per cent growth in the last 12 months with 344,329 hotel guests compared to 275,675 in 2013.

Pascal Gauvin, Chief Operating Office, India, Middle East and Africa, IHG, said the UAE is a key growth market in the Middle East.

“As the volume of Chinese travellers grow in key cities such as Dubai and Abu Dhabi in the country, we must also ensure we are ready to cater to their and we are pleased to share that today nearly 40 per cent of our hotels in the UAE are now China Ready accredited. In the years ahead we will work towards growing this number alongside the growth that we can expect from Chinese guests.”

Globally, 90 million Chinese households will be travelling overseas by 2023.

Abu Dhabi is expected to receive more than 177,000 Chinese travellers by 2023, a huge increase of more than 300 per cent from just over 44,000 in 2013.

The report also reveals the opportunities this forecast growth will present, as Chinese traveller preferences evolve towards long-haul, leisure-driven travel. The study reports that increases in leisure and retail spend will contribute to significant increases in the value of Chinese travellers to local economies.

via Why the Chinese are choosing Dubai over London, Paris – Emirates 24|7.