Travel Compositor completes its next round of funding

TravelC have announced a €1 Million funding round with Caixa Capital Risk, and with it the integration of hotel booking management provider Hotelerum.

TravelC have created a unique set of unique booking engines that are licensed and branded for Online Travel Agents, Tour Operators, Travel Agents, Destination Marketing Organizations and Hotel Groups. The platform has already been has been sold to more than 70 companies across 25 countries.

The product enables the creation of multi-product, multi-destination itineraries through a patented dynamic packaging engine.

TravelC LogoTravelC is based in Palma de Majorca. The company was started in September 2014 with founders Manuel Aragonés and Vicente Rosselló who both have vast experience in the tourism and technology sectors. In 2015 Travel C won the Emprendedor XXI award for the like best Spanish start-up.

This funding enables TravelC to strengthen market deployment in the United States and consolidate the commercial actions in Europe whilst developing new product and content features.

As part of this transaction TravelC will integrate Hotelerum which was founded in 2010 within the accelerator Inspirit. Hotelerum provides an integral part of the overall TravelC solution by providing contracted hotels to be entered into the platform plus expanding TravelC’s value proposition and addressable markets. The former owners of Hotelerum are also now shareholders of TravelC.

The Travel Marketing Store is assisting  TravelC with its go-to-market activities and has already established a highly experienced and well connected business development team on their behalf.

View their entry in The Travel Marketing Directory

If you want to find out more about their excellent solution please contact us:

The Travel Marketing Store

WHEREISWHERE LAUNCHES LIVE DEMO FOR TRAVEL MARKETERS, a location-marketing tool for businesses in the tourism industry, has unveiled its demo microsite, allowing travel marketers to check out its content and features before it goes live to consumers mid-2016.

The live demo can be accessed at:

The microsite is a sample demonstration of the end-user experience, as travellers explore the interactive map to find out where everything is, and what each location has to offer, in the form of rich media content – videos, pictures, promotions and more. currently features only London and Singapore, with more travel destinations to be added later. On WhereIsWhere’s interactive map platform, travel marketers can zoom in from country to area to street level; and within each category – Attractions, Lodgings, Activities and F&B, select filters according to their interest types. Speaking about the newly launched demo site, Terence Mak, the CEO, noted that “WhereIsWhere enables travellers to learn more about different destinations easily, straight from the industry itself; this way of direct marketing in Travel is a change from what travel marketers are currently doing.


As an interactive world map, functions as a location-marketing tool, enabling businesses including hotels, attractions, icons and tourism authorities in the global tourism industry to show the world where they are, and what they have. Travel marketers claim their pins on WhereIsWhere’s map platform; and under their pin, they can upload media in the form of videos, pictures, or even their latest promotions, to entice travellers to visit.  Mid-2016 will see WhereIsWhere launch to travellers, offering them the latest information from the travel industry, as they explore the world.

For more information, visit

Contact us at


A new dynamic packaging experience ready to take off

TravelC LogoThe Travel Marketing Store has recently signed an agreement to jointly take to market the excellent dynamic packaging solution developed by Mallorca based Travel Compositor.   Their online product, TravelC, provides an excellent platform for travel agents, tour operators, destination management companies, destination marketing organisations, start-up and existing online travel agents to provide a new level of dynamic packaging for their customers.

The solution connects to all three major GDS, Travelport, Sabre and Amadeus plus has integrated two low-cost airline aggregators, Mystifly and Travelfusion therefore provided excellent coverage of flights.  As the flight search takes place the lowest direct and connected fares are offered with simultaneous hotel suggestions being presented.

The solution also can connect to a variety of hotel aggregators or “bed banks”.  The system dynamically packages hotel content with selected flights with the ability to add transfers and activities all from a single screen interface.  Complex itineraries can be built at speed and saved as a brochure to share with customers or friends.

Duncan Alexander, Managing Director at The Travel Marketing Store stated “we are delighted to team up with Travel Compositors particularly with our approach to key destinations, airlines and airports to provide a better solution to market stop-overs and through connections.   We have been looking for some considerable time to find the right technology partner for our “flyvia out of the box campaign proposition” and we have found it in TravelC”.

Once flights and6ab9e0a7-1a98-4d34-8482-31aede6e5deb hotels are selected transfers and activities can be booked including tours and restaurants.  Soon a rental car aggregator will also be added to the packaging capabilities offering a full service suite for all leisure and business travel needs.

This unique solution can be deployed with any travel online retailer and tailored to meet their requirements.  The Travel Marketing store is currently in discussion with a number if destinations, airlines and tour operators regarding adopting this unique dynamic packaging solution.

In particular the solution can be used for promoting single and multi-stop over packages.

If you want to know more please contact us or view their Travel Marketing Directory listing.


Hotel Chains and Travel Websites in a Tug of War for Customers – The New York Times

LondonHotel Chains and Travel Websites in a Tug of War for Customers

A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as does the tagline, “Stop Clicking Around.”

But it is one more — very expensive — salvo in the long-simmering tension between hotel chains and online travel agencies like Expedia, as each try to grab their share of customers.

The marketing campaign, developed by Fold7, which is based in London, is the largest such initiative in Hilton’s 97-year history. It premiered during the Grammy Awards broadcast last month and is appearing online, during major television broadcasts, on billboards and in many magazines and newspapers.

The symbiotic relationship between hotel chains and online travel agencies has been under increasing strain for some time. While online travel agencies offer consumers a wide array of options and bring customers to hotels, they do not develop the holy grail of customer relations: brand loyalty.

According to Phocuswright, a travel market research company, 31 percent of people in the United States used online agencies for their travel needs last year, and 28 percent booked directly, slightly up from 2013.

Hilton is also offering similar deals to members who book directly.

“I think what Hilton is doing is quite creative and has the potential to be very, very successful,” said Henry Harteveldt, founder of Atmosphere Research Group, a travel industry research company. “It’s all about building trust in the Hilton website, and the most effective way is to go after the online travel agencies.”

Some online, and even off-line, travel agencies are not very happy with Hilton’s public move.

Cyril Ranque, president of Lodging Partner Services for the Expedia Group, called the hotels’ campaigns, “an ill-conceived strategy in the long term.” Expedia Inc. owns, among others,,, and

Mr. Ranque said that most consumers who were shopping on Expedia and similar sites were “brand agnostic,” meaning they do not really care where they book as long as the hotel meets their needs.

“We have an algorithm that puts forward the most attractive and appealing choice for consumers,” he said. “If hotels are consistently not offering the most attractive prices to consumers, our algorithm would push other hotels ahead.”

Mr. Ranque also said that the hotels would lose customers who would have been directed to the hotels’ websites by a third party.

“We’re trying to make them understand it’s a bad approach,” he said of Hilton.

Geraldine Calpin, Hilton’s global head of marketing, says the campaign’s goal is to make consumers aware of the goodies available to loyalty customers who book directly — including lower rates and room selection — and to clear up misunderstandings that crop up with third-party bookers.

“If you book direct, it gets rid of the confusion,” Ms. Calpin said. “This is where you can get the best price and the best value.”

One factor is simple economics. Hotels pay commissions if a third party books the reservation. This commission is 15 to 20 percent for each booking, said Cindy Estis Green, chief executive of Kalibri Labs, which provides research to the hotel industry about revenue performance.

Another factor is the increasing concern about consumer confusion — that is, customers thinking they are booking directly with a hotel and finding out later that they used a third-party site. Sometimes consumers think they are booking reservations that can be cancelled without charge, only to find out later that is not the case — or they arrive at a hotel to discover that they do not actually have reservations.

The Federal Trade Commission “has gotten very interested in this,” Ms. Estis Green said. Some consumers are not just perplexed about whether they are booking directly or through a third party, she says, but also who really offered the lowest prices.

The fact is, most hotels and online travel agencies have “rate parity” agreements that neither can undercut the other’s price and that hotels must give the best prices to all the online agencies and not favour one over another.

Rate parity has come under deepening scrutiny; in 2014, about 30 lawsuits were filed in various states against major hotel chains and online-booking groups saying rate parity violated antitrust laws.

The lawsuits were consolidated and eventually dismissed because the plaintiffs were unable to prove that there was an actual conspiracy between hotels and online travel agencies to set prices, said Ilse Scott, a lawyer who specializes in hospitality law with the firm Michelman & Robinson.

There are exceptions to rate parity. One is offering “private” rates to select groups of consumers, such as those who are part of a loyalty program.

The “book direct” movement is not limited to the United States. The European umbrella organization for hotels, restaurants and cafes called Hotrec began a similar campaign last year.

“More brands will follow the direction of Hilton and Marriott,” Mr. Harteveldt said, “but the challenge is if everyone does it, will it really help the brands?”

Source: Hotel Chains and Travel Websites in a Tug of War for Customers – The New York Times

Prepare for ‘book now’ on Instagram! It’s the social platform taking travel by storm | Travel Industry News & Conferences – EyeforTravel

When Instagram launched back in 2010, it seemed like a great idea. By September 2011 it had 10m users and it wasn’t long before Facebook had spotted this fast-growing visually driven opportunity. By April 2012, Instagram had been drawn into the Facebook-fold and has been pretty unstoppable ever since.

According to EyeforTravel recent research, the fast-growing social platform has 400 million monthly users, up by around 25% on the previous year. Another stand out number of the research is that 60% of travel companies today are including Instagram in their marketing mix, putting it behind only Facebook, Twitter, Youtube and LinkedIn.

60% include Instagram in their marketing mix

95% the number of marketers using Facebook

75% of brands incorporate social content directly onto their brand website

Source: EyeforTravel

Given how much travellers love to take snaps and how shareable Instagram had made this, not to Facebook’s vested interest, this isn’t surprising.  However, there are some interesting developments on the horizon. According to James Quarles, Global Head of Business and Brand Development at Instagram: “Inspiring people to ‘Book Now’ on Instagram is already being adopted by the industry, including major hotel brands and airlines.”

The results, he adds, “are promising”.

Battling it out for marketing dollars

While it comes as no surprise that Facebook is the clear winner in the battle for marketing dollars (95% of marketers today use it), a number of newer networks are making inroads – Pinterest, Vimeo, Foursquare and Tumblr all make the top 10.

“Imagery is a critical part of the travel decision-making process and our research, which shows the rise of a number of sites specialising in photos and video, bears this out,” says Alex Hadwick, head of research at EyeforTravel.

How brands are spending their marketing dollars

Looking ahead, this points to growing opportunities for travel companies to engage in more direct marketing to consumers through social media channels. “They are also now able to close the loop, with several of these sites adding ‘buy buttons’ that can redirect to a brand’s booking pages,” says Hadwick.

The incorporation of travel companies onto social media is also happening in reverse, with brands placing social media directly onto their brand websites. Over three-quarters of those surveyed report that they incorporate social media content onto their websites already, and nearly half host blogs and videos.

Source: Prepare for ‘book now’ on Instagram! It’s the social platform taking travel by storm | Travel Industry News & Conferences – EyeforTravel

TravelClick Partners with Sojern to Expand Digital Media Network

Data-driven solution and access to premium inventory channels will drive bookings and ROI for hoteliers globally

TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, today announced that it has partnered with Sojern, one of the world’s leading performance marketing engines for travel brands. The partnership will enable TravelClick’s digital media customers to drive more bookings by leveraging Sojern’s data-driven marketing optimization engine and its access to premium inventory.

TravelClick works with thousands of hotels around the world, ranging from large chains to smaller independent properties, to manage and improve their digital advertising campaigns. TravelClick’s global media team, comprised of both media and hospitality industry experts, leverages proprietary data to determine the best media optimization strategy to achieve high returns on media investment for its clients.

Sojern joins TravelClick’s extensive network of partners enabling hoteliers to target the right audiences at the right time. “Our partnership with Sojern is another example of TravelClick’s commitment to providing our Media Solutions customers with access to a world class travel intent network,” said Scott Falconer, EVP/GM of Media Solutions for TravelClick.

“Sojern enhances TravelClick’s robust travel-focused network by leveraging their unique data partnerships to target travellers while they are making purchasing decisions online. We are confident that our hotel clients around the globe will benefit from access to this new inventory through this highly valuable partnership.”

“We are excited to be partnering with TravelClick to help hoteliers drive direct online bookings, increasing customer control and loyalty,” said Kurt Weinsheimer, Sojern’s SVP of Property Solutions. “Our real-time targeting platform filters through over 350 million traveller profiles and billions of travel intent signals to identify and attract travellers most likely to stay at our clients’ hotels. Combining our data-driven performance with TravelClick’s customer base of hotels worldwide will ensure that hoteliers get the most out of their digital advertising budgets.”

Source: TravelClick Partners with Sojern to Expand Digital Media Network : get there for less


The Travel Marketing Store has started a new project to assist destinations to more effectively market stopovers.  For leisure or even business travellers significant savings can be made by flying indirectly to a destination and if planned well can create an additional vacation or business opportunity. brings together three leading affiliate marketing programmes with Dohop, the flight meta search engine, and GetYourGuide for destination activities.

On one site and with partner links you can plan and book cost effective stop over trips.

Travel industry mobile sales boom nears $100bn – Computer Business Review

Mobile transactions accounted for 12.5 percent of total travel sales in 2014.

According to Euromonitor’s WTM Global Trends Report 2015 report for the travel industry, a total of $96 billion of travel sales were conducted on mobile globally in the year.

Western Europe had the highest spend on travel through mobile, with around $33-34 billion of sales on mobile in 2014.

This was ahead of North America’s total at around $30-31 billion, and Asia-Pacific at around $20 billion.

Euromonitor forecast that mobile sales would see 22 percent compound annual growth between 2014 and 2019.

The future would also see a growth in personalised services.

“A gradual shift to one-to-one marketing in travel will be evident, with each consumer treated in a different way in terms of the overall marketing mix including pricing,” the report reads.

“Beacon technology is expected to take off in the next few years as a powerful tool to provide personalised experiences to consumers on the go.”

Download the report

Source: Travel industry mobile sales boom nears $100bn – Computer Business Review

How booking APIs are changing the online travel game – Tnooz

This is a viewpoint from Sean Sewell, co-founder and EMEA business development director, Performance Horizon.

Digital travel sales are expected to surpass $481 billion worldwide this year according to eMarketer.

The set-up

We’ve already seen many interesting developments this year. Google moved beyond being a third-party traffic referer and entered the distribution space. This bold move, which allows consumers to book travel directly via its Hotel Finder, puts the search giant in direct competition with some of its biggest customers such as and Skyscanner.  Likewise, TripAdvisor has evolved beyond being just a travel content site and now allows consumers to read reviews and book all in one place.

Most consumers are unaware that they get this seamless experience thanks to something behind the scenes – application programming interfaces (APIs).

The solution

Specifically, it is booking APIs are changing where and how consumers book travel. Here’s how booking APIs are driving change and how all parties – such as travel brands, digital marketing partners,  publishers and consumers – benefit from an increased investment and integration of online and mobile booking APIs.  Also addressed are how travel brands and digital marketing partners are working to overcome booking API challenges.

Travel BrandsBooking APIs are not new – far from it – so why are travel brands waking up to the potential of using booking APIs to optimize conversions and maximize inventory distribution?  First and foremost. it is the rapidly shifting sands of how consumers browse and buy. Most travel brands will tell you the same thing: people research flights and hotels on their phones in the morning and book on desktops later in the day.

While mobile experiences are getting better, many brands have not fully developed a streamlined mobile booking process.  Mobile is where digital marketing partners – such as Google, TripAdvisor, metasearch and OTAs –  and booking APIs are a perfect match. These partners understand mobile, not necessarily a core competency of a travel brand whose primary focus is putting planes in the air and providing great accommodations for guests.  By making their booking APIs available to a  range of online and mobile partners, travel brands can increase market distribution and booking conversions beyond traditional partners, while stemming drop off rates by providing the most seamless customer experiences.

Digital Marketing Partners

The benefits of booking APIs work both ways. Publishers other than metas, are leveraging booking APIs to both provide their readers with better experiences and boost their own profitability as a digital marketing partner.

Today’s consumers move on quickly if they can’t easily find information or a complete a transaction. For publishers large and small, eyeballs and time on site are like physical currency. In order to reduce bounce rate, publishers must provide experiences that enable readers to complete actions from start to finish all without leaving their site.

Reader’s Digest opened up travel booking directly from its online properties. This makes sense, as publishers know their readers best. By working with travel brands who have vast amounts of data (past bookings, frequent fliers, first class vs. economy), publishers can drive conversions and increase their revenues by providing readers with the most relevant offers.

It’s not all straightforward however.  Publishers have many challenges when using booking APIs, especially around credit card transactions, security, and data ownership. Many times, brands will control everything in order to secure customer data.

Overcoming challenges

In addition to the security issue, booking APIs can come with challenges around formatting and the investment to do so.  This is one pain-point IATA’s New Distribution Capability (NDC) hopes to address.  As booking APIs evolve and become easier to implement and use, more and more partners will work directly with brands, increasing distribution and potentially reducing the need for more traditional tracking methods via affiliate networks and pure tracking providers.  And the technology is there for brands and their digital marketing partner to connect directly and share/track data in real-time.

To summarize, I think the trend toward booking APIs that’s taken hold this year will set the stage for an exciting era in the travel vertical. Competition will increase as the lines continue to blur between meta-search engines and OTAs, and as Google aggressively expands its direct booking clients.In general, the smartest brands and digital marketing partners will leverage booking APIs to unlock continued growth and profitability.

Source: How booking APIs are changing the online travel game – Tnooz

Expedia: all the key pieces fall into place | Travel Industry News & Conferences – EyeforTravel

expedia-logoInteresting analytical review of Expedia’s position in the marketplace by Eye for Travel…

“Has the OTA industry become a duopoly now that the US Justice Department has nodded through Expedia’s $1.3bn acquisition of Orbitz Worldwide? Certainly Wall Street has seen celebrations that only Expedia and Priceline among the monster groups are left standing. (Less research work to do!) The share prices of the two have been very upbeat since the head of the Justice Department’s Anti-Division, Bill Baer, announcement that “we concluded that the acquisition is unlikely to harm competitors and consumers”.

Source: Expedia: all the key pieces fall into place | Travel Industry News & Conferences – EyeforTravel