Free Whitepaper: Cross-Cultural Marketing in a Digital Age, Eye for Travel & SDL

SDLWith the right website, content and SEO strategy any travel brand can have a global presence that generates bookings.

However, this is easier said than done as each diverse marketplace requires attention to detail and consistent quality across the brand. History is littered with examples of embarrassing cultural mistakes and slogans that didn’t translate.

This white paper examines why content is important and how companies can get it right for every single target market.

Provided by localisation business SDL it does raise our awareness for the need to consider a localisation strategy for your travel business.

WHEREISWHERE LAUNCHES LIVE DEMO FOR TRAVEL MARKETERS

WhereIsWhereWhereIsWhere.com, a location-marketing tool for businesses in the tourism industry, has unveiled its demo microsite, allowing travel marketers to check out its content and features before it goes live to consumers mid-2016.

The live demo can be accessed at: preview.whereiswhere.com

The microsite is a sample demonstration of the end-user experience, as travellers explore the interactive map to find out where everything is, and what each location has to offer, in the form of rich media content – videos, pictures, promotions and more.

Preview.whereiswhere.com currently features only London and Singapore, with more travel destinations to be added later. On WhereIsWhere’s interactive map platform, travel marketers can zoom in from country to area to street level; and within each category – Attractions, Lodgings, Activities and F&B, select filters according to their interest types. Speaking about the newly launched demo site, Terence Mak, the CEO, noted that “WhereIsWhere enables travellers to learn more about different destinations easily, straight from the industry itself; this way of direct marketing in Travel is a change from what travel marketers are currently doing.

ABOUT WHEREISWHERE

As an interactive world map, WhereIsWhere.com functions as a location-marketing tool, enabling businesses including hotels, attractions, icons and tourism authorities in the global tourism industry to show the world where they are, and what they have. Travel marketers claim their pins on WhereIsWhere’s map platform; and under their pin, they can upload media in the form of videos, pictures, or even their latest promotions, to entice travellers to visit.  Mid-2016 will see WhereIsWhere launch to travellers, offering them the latest information from the travel industry, as they explore the world.

For more information, visit www.whereiswhere.com.

Contact us at pr@whereiswhere.com

Source: WHEREISWHERE LAUNCHES LIVE DEMO FOR TRAVEL MARKETERS

Travel Marketing Budgets 2016: 5 Must-Watch Digital Trends [Infographic]

 Just as travelers plan their trips to make the most of their stays, travel marketing experts need to plan their digital budgets and strategies to make the most of their spend. But with a new year come new choices, channels, and chances for online success.

To make the best digital decisions, travel marketers need to know the top trends, tech, and tactics that will matter to marketing in 2016. Rather than track down all of this data, your ticket to the latest travel insights is a fact-packed infographic created by MDG Advertising called Travel Marketing Budgets 2016: 5 Must-Watch Trends.

It pinpoints the five key strategies for making the most of your travel marketing budget and business over the next 12 months. To arrive at the right budget decisions, check out this informative infographic.

1. Spend on Your Website

Investing in your website is one of the wisest decisions you can make. With more and more people looking and booking on travel brand websites than third-party sites, your website delivers the first impression of your travel brand. And an optimized, user-friendly website can create a lasting impression and drive visitors to book without a second thought. The infographic shows:67% of travellers think it’s simpler to book on a travel brand website than a third-party site.

Almost two-thirds of travellers think it’s less expensive to book on a travel brand website.

Top Takeaway: To make the most of this mind-set, view your website as an important digital hub that gives online users everything they want and need.

2. Optimize MobileMobile has become a must in people’s lives, especially when researching and reserving travel. In 2016, even more travellers will be searching for travel online. According to the infographic, you can expect: 49% increase in mobile search for hotels and cruises. 47% rise in mobile search for car rentals and tours and attractions.

Top Takeaway: To serve this mobile market, make sure that all of your digital offerings, experiences, and communications are optimized for every mobile device.

3. Expect to Welcome More Millennials

Millennials already make up 40% of leisure travellers who book travel online. In 2016, their share of both the business and personal travel market will increase even more. To target these young adults, it’s essential to understand that Millennials have specific travel tendencies, such as:  They frequently book travel and share their experiences on mobile devices and digital platforms.

They tend to extend and blend business trips into personal vacations.

They spend more each day on trips than other age groups.

Top Takeaway: Use these Millennial insights to develop your digital properties and target your online messages.

4. Revisit Reviews

In 2016, online reviews and review sites will matter more than ever to travellers. According to the infographic:64% of travellers visit travel review sites like TripAdvisor for vacation ideas.

Almost half of travellers have been compelled to write a review after a travel experience.

Top Takeaway: Since these reviews are so important, travel brands need to regularly revisit and review all guest reviews to learn what they liked and lacked in their experiences.

5. Keep Your Eye on Video

Digital video is becoming more and more popular with travellers, especially on social networks. The infographic reveals these stunning statistics:

Top Takeaway: In 2016, video is a vital investment that must be incorporated with social media to reach and resonate with travellers.

 

Source: Travel Marketing Budgets 2016: 5 Must-Watch Digital Trends [Infographic]

Research reveals most-used search keywords for travel industry: bizreport

Analysis from digital marketing intelligence firm SimilarWeb has revealed the most popular search terms used by U.S. consumers searching for information to book their next vacation.

Between the months of January and November, 2015, the most popular online keyword search in the travel industry was ‘Expedia’. The term generated a whopping 32.7 million organic searches during the 11 months.

In fact, instead of generic travel terms, the names of leading airlines and online travel agents all featured in the top spots for organic online travel searches, accounting for 15.3% of all keyword searches. Behind ‘Expedia’ came ‘Kayak’, ‘American Airlines’, ‘TripAdvisor’, ‘South West’, ‘South West Airlines’, and ‘United Airlines’. In eighth place was ‘Airbnb’.

Non-branded, or generic, travel keywords played a much smaller role in generating website traffic for the travel industry.  ‘Flight tracker’ was the highest generic keyword accounting for 0.41% of all searches, followed by ‘hotels’ (0.31%), ‘flights’ (0.17%) and ‘restaurants near me’ (0.11%).

“In any industry, organic searches are a major barometer of brand recognition and trust,” says Pascal Cohen, SimilarWeb  Insights Manager. “In the travel industry this is particularly evident with many of the biggest online sites now front of mind whenever we book a trip.  In an industry where more than 40% of travel companies generate traffic from search, companies not getting searched for are unlikely to generate bookings. Understanding the right keywords driving traffic to sites can make a major impact on a company’s success in this competitive market.”