“Today IHG, one of the world’s leading hotel companies, announced a strategic technology relationship with Amadeus. This fully supports the mission and strategy we have shared openly with our investor community, media and colleagues across the hotel and travel industry over the last year. Our stated mission is to build a community model for the hotel industry – a replica of our highly successful Amadeus Altéa community model for airlines.
So what does this relationship with IHG bring to help us execute this strategy? IHG has a wealth of subject matter expertise: renowned for offering the most innovative and efficient technological solutions at all stages of the Guest Journey Dream, Plan, Book, Travel and Share to enhance their guests’ experience, IHG has sound ideas about what next-gen systems for the hotel industry should look like.
As Eric Pearson, CIO, InterContinental Hotels Group commented: “IHG is a brand and consumer driven company. We use insight to anticipate consumer trends and behavior. We also have a long track record of investing in relevant technologies to support our brand promise and build a closer relationship with our guests. Partnering with Amadeus will help us continue to do just that.”
The initial phase of the strategic relationship between IHG and Amadeus will be focused on planning and development. This will involve scoping out and creating a roadmap for potential technologies and solutions that will drive innovation in the industry.
The marriage of IHG’s unique insight and world class guest care with Amadeus’ technology vision and infrastructure capabilities has the potential to deliver a step change in hotel solutions.
While a ‘community model’ is a new concept for the highly fragmented hotel industry we see significant interest and, as we progress with partners like IHG, we look forward to truly shaping the future of hotels.