The Impact Of Social Media In The Travel Marketing Industry – Forbes

f_logoI will surely refrain from spouting off all the latest and greatest social media marketing numbers. From the gazillion numbers of people on Facebook on Twitter to the rapid rise of Pinterest and Instagram and on and on and on.

I am fairly confident in saying that social media is not a fad. Hard to believe but there are still people who walk among us who still believe that. This just in, the world is not flat, either.

The reason I started this particular piece off this way was for the simple reason that with so many of us humans on one, two or thirty different social media platforms, the point is we are all using social media. Ok not all, but a really, really big number of us to use a not-so-scientific reference.

So with that many people using social media why wouldn’t the travel marketing industry be impacted by its use along with essentially every other industry?

Doesn’t Marketing 101 dictate to go to where your customers and prospects are? I’m pretty sure it did and still does.

Approximately one-fifth of leisure travellers worldwide turn to social media platforms for inspiration within different categories of their travel planning including:

  • Hotels (23%)
  • Vacation activities (22%)
  • Attractions (21%)
  • Restaurants (17%)

As for which social media platform specifically is most used by travellers, Facebook came in first as per the same research.

via The Impact Of Social Media In The Travel Marketing Industry – Forbes.

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Facebook testing video advertisements that would show up in its users’ news feeds

Facebook has announced that it is testing video advertisements that show up in its users\’ news feeds, creating another potential source of advertising revenue for the social network.

Under the current plan, the advertisements automatically start playing without sound when they appear. Users can click on a video to view it with sound, or scroll past it if they\’re not interested.

Facebook said it\’s been testing the silent auto-playing videos for video content shared between Facebook users since September, and has seen a 10 per cent increase in the number of videos watched, liked, shared and commented on.

Investors appeared to give the plan a thumbs-up, as they lifted Facebook\’s shares to an all-time high of $55.18 Tuesday morning. The stock pulled back to $54.67 in afternoon trading.

Facebook said the new format will allow its advertisers to reach a large number of people in a short amount of time, while also improving the quality of advertisements its users see in their news feeds.

Facebook needs to proceed with caution. While people have grown accustomed to video ads online, Facebook is a place where users commune with friends and family and is often perceived as a more personal setting than other websites where video ads may not be seen as intrusive.

The Menlo Park, Calif.-based company emphasized that the idea is still in the testing phase and that it\’s not currently selling video advertisements. The company wouldn\’t disclose pricing, but said its goal is for the test feature to become a premium advertising product designed to reach a large audience at specific times.

Meanwhile, advertising spending continues to rise. According to research firm eMarketer, spending on digital video advertising will more than triple from 2012 levels to $9.42 billion in 2017, though that pales in comparison to the TV advertising market which is expected to reach $75.25 billion by the same year.

via mysask.com – Travel News.

Facebook says wooing travel industry will be key focus in 2014 | News | Marketing Week

Facebook is planning to woo the travel industry with a series of events, research and ad targeting refinements in the coming months as it looks to turn one of its fastest growing advertising verticals to one of its biggest in 2014.In recent months the social network’s EMEA division has gradually been reorganising its sales teams to work with advertisers on a vertical, rather the country-based level. It has been recruiting for travel sales representatives in particular as it is looking to bring spend from the sector more in line with its biggest spending sectors, such as FMCG and financial.

via Facebook says wooing travel industry will be key focus in 2014 | News | Marketing Week.

How Social Media Marketing Can Boost a Destination’s Business Profile | International Meetings Review

Marketing Challenges International (MCIntl) recently released a white paper that outlines the social media marketing landscape for global destinations in the meetings and conventions industry. Digital and social media are now complementing and, in some cases, replacing traditional marketing strategies due to cost-effectiveness, expansive reach, and the ability to target specific audiences based on preference.

“The market is evolving so rapidly that we have to keep monitoring it”, said Michel Couturier, President, MCIntl. “We took an in-depth look at the social media landscape and extracted strategies for our global clients. We know that research and face-to face meetings are key to success for a destination, but applying effective social media tactics can also enhance the marketability of a destination.”

Using social media as a marketing tool for global destination promotion is standard practice for the leisure market, he said, but convention bureaus have been slower to adopt these new tools. In a phone interview with International Meetings Review, Couturier noted several destinations that have done well with implementing social media with their convention marketing.

via How Social Media Marketing Can Boost a Destination\\\’s Business Profile | International Meetings Review.

Facebook has agreed to acquire Mobile Technologies!

Monday, 12 August 2013
 

We are excited to announce that Facebook has agreed to acquire Mobile Technologies and that once the deal has closed many of us will be joining the company at their headquarters in Menlo Park, California.

Mobile Technologies was founded in 2001 with the goal of breaking through language barriers to open up communication between the people of the world. With 6,000 languages in the world, the language divide presents the greatest human communication challenge. Mobile Technologies has developed a number of cross-lingual communication tools: Jibbigo, the world’s first speech-to-speech translator on a phone that runs online and even off-line, independent from the Internet.

via Press Release.

via Facebook has agreed to acquire Mobile Technologies!.

Why Advertisers Are Warming to Facebook – WSJ.com

By SUZANNE VRANICA and EVELYN M. RUSLI

Facebook Inc. FB -1.02%is winning more friends on Madison Avenue.

The social-media giant’s better-than-expected second-quarter results, driven in part by a big increase in mobile advertising revenue, signaled that after a rough start, the company has made marketers feel more comfortable with spending money on the social network.

via Why Advertisers Are Warming to Facebook – WSJ.com.

Facebook Advertising For the Travel Vertical – Business 2 Community

Facebook Advertising For the Travel Vertical – Business 2 Community

As social media continues to grow exponentially in adoption, consumers will increasingly seek recommendations from their social networks on travel purchase decisions. The influence of customer recommendations on social media channels cannot be underestimated by marketers. According to PhoCusWright’s Social Media in Travel 2012, more than 75% of travelers use social networks to find some type of shopping-related deal, while 30% specifically seek out travel-related deals. It is clear that succeed in this evolving social ecosystem, businesses travel industry will need to cultivate positive customer experiences that can be translated into efficient marketing opportunities through Social Media.

Below are five quick tips marketers in the Travel vertical for how to use Facebook and other social media to turn your customers into your greatest marketing asset:
Read more at http://www.business2community.com/facebook/facebook-advertising-for-the-travel-vertical-0564774#oqEpmVHlxZzIgfB4.99

via Facebook Advertising For the Travel Vertical – Business 2 Community.

Digital Marketing – Can Travel Advisors Achieve Sales Through Social Media? | Travel Agent Central

Digital Marketing – Can Travel Advisors Achieve Sales Through Social Media? | Travel Agent Central.

Jet Set World Travel Owner Julia Douglas is a staunch believer in social media, particularly Facebook, Twitter and, increasingly, Instagram, the photo-sharing site. The Chicago agency actively maintains its own Facebook page and Twitter account, while its seven individual travel advisors have their own individual pages and accounts.

She and other agency owners have been pondering how – and whether – to make the jump from using social media primarily as an informational tool to something more aggressive, promotional and clearly intended to generate revenue. While they’re not opposed to producing more income, they worry that a more aggressive strategy could alter the style and culture of their agencies as they seek that delicate balance between soft sell versus hard sell.

Facebook travel marketing

Facebook travel marketing.

Posted by , Sr. Product Manager at Marin Software.

online travelOver the past year, signs of global economic recovery have brought optimism to marketers across key consumer-based industries. In particular, the travel industry has seen signs of growth from a number of trends including reduced unemployment rates, increased disposable income, and improved consumer optimism.