One Image Tells You Exactly How Millennials And Centennials Travel

With millennials on average spending more than any other generation on travel, visual search, insights, rights management and publishing solutions provider Chute recently conducted a survey in an effort to illuminate the generation’s travel habits.

Chute surveyed 200 millennials (aged 18-34) and centennials (aged 13-17) about what inspires their travel as well as how they share and consume travel-related content.

While unsurprisingly, social media is the No. 1 source of travel inspiration for millennials, more than half of surveyed centennials indicated that in-person recommendations were their top source. Based on Chute’s survey, millennials also rely more heavily on destination websites, travel agents and print media for inspiration, whereas centennials get more inspiration from travel television ads.

When it comes to consuming travel content, both generations can agree on social media, with Instagram, Facebook and YouTube leading the way. Keep in mind that centennials tend to prefer Instagram to Facebook, and vice versa for millennials.Pinterest, Snapchat, Tumblr and Twitter are also popular means of consumption.

As expected given their travel-related content consumption habits, Instagram has emerged as the preferred sharing method for centennials, with 45 percent indicating they are most likely to share through the photo-based social networking service.Meanwhile, 63 percent of millennials said they are most likely to share their travel experiences on Facebook.

Interestingly, while centennials are slightly more likely to share their travel experiences after their trip than millennials, the latter generation is more likely to share during their trip.

“This study indicates how they [millennials] choose where to travel is very different than previous generations and many standard marketing approaches will fall flat,” said Chute co-founder and CEO Ranvir Gujral in a statement. “Destinations that wish to reach these travelers must adjust their marketing strategies to include a strong social component and work to understand both the content and platforms most important to them in order to be successful in the near and long term.”The following infographic courtesy of Chute provides additional insight.

Source: One Image Tells You Exactly How Millennials And Centennials Travel | TravelPulse

www.flyvia.com : get there for less

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The Travel Marketing Store has started a new project to assist destinations to more effectively market stopovers.  For leisure or even business travellers significant savings can be made by flying indirectly to a destination and if planned well can create an additional vacation or business opportunity.

flyvia.com brings together three leading affiliate marketing programmes with Dohop, the flight meta search engine, Booking.com and GetYourGuide for destination activities.

On one site and with partner links you can plan and book cost effective stop over trips.

Eight travel brands leading the content marketing conversations – Tnooz

This is a viewpoint by Martin Harrison of CopifyIt

Content marketing refers to the process of producing content as means of indirectly promoting your business may be a relatively new buzzword, but it is a concept that has been around for a long time.

Michelin produced the first of their acclaimed guides way back in 1900, offering motorists handy tips on travelling, reviews of places to stay and of course, eat.  Content marketing is a hot topic at the moment across all sectors and the future of any business seems to rest on the success, or failure, of these endeavours.

Today, most travel brands are investing big money in it and here are some great examples of those who are doing it well:

Oyster.com’s photo fakeout

You can’t attend an online marketing event without at least one speaker evangelising about Oyster.com. What is it doing that is so great? It sends  a professional photographer to each and every one of the hotels that are listed on the site so customers can see exactly what they will find when they arrive.  You can see these at the ‘Photo Fakeout’ page on their website:

Marriott International’s in house content studio

So serious are Marriott about content marketing that it hired an executive from Disney to manage an in-house content studio. Here, it has produced short films, an interactive travel magazine and even virtual reality content using Oculus Rift technology.

From their control room, Marriott’s dedicated editorial team are constantly monitoring the social media campaigns of its 19 brands in real time, ready to capitalise on events and amplify successful content with assisted media buying.

AirbnB travel guides

Airbnb’s travel  is the new way for travellers to find flexible accommodation as the base for exploring an unfamiliar city.

Its destination guides break down each city into its most popular areas and include high resolution images, maps and insightful copy – among the best you will find online.

STA Travel’s budgeting advice

Any travel brand considering content marketing needs to fully understand their audience – what are their likes and dislikes, what are the challenges they face? Student travel specialist STA offers helpful advice in an easy-to-digest format to those who are travelling on a budget.

Four Seasons’ online magazine

Everything you would expect of a glossy travel magazine, available in easily-accessible online format. As befits such a renowned brand, the magazine contains strong editorial and engages perfectly with the brand’s target audience of well-heeled travellers.

Virgin Atlantic’s ‘Between Meetings’ series

Another great example of offering content aimed at a specific audience – Virgin’s ‘Between Meetings‘ series shows us the attractions that busy business travellers can take in between their work obligations.

Virgin America’s #Vxsafetydance video

Several airlines have attempted to produce humorous safety instruction videos, and one of the most successful has been Virgin America’s #Vxsafetydance video.  Taking inspiration from a pop music video, this has been a big hit with fliers and clocked up over 11 million hits on YouTube.

WestJet’s Christmas miracle campaign

In 2013, Canadian airline WestJet approached travellers boarding one of its flights and asked them what they would like for Christmas.  Low-and-behold, waiting for them on arrival at their destination was Santa Claus with their gifts. The whole experience was filmed and uploaded to YouTube.  The payoff? A video with over 42 million views, 13,000 Facebook likes, and an awful lot of love for their brand.

You can read more about this on the airline’s blog.

Source: Eight travel brands leading the content marketing conversations – Tnooz