Interview: Emirates CEO on Why the Dubai-Based Carrier Is Winning – Daily Telegraph

English: This is a photo showing airplanes fro...

(Photo credit: Wikipedia)

Ever wondered what happens to a 258-seater jet when it starts to look a bit dated?“  Cut up in the desert,” Sir Tim Clark, the long-standing president of Emirates airline, says matter-of-factly. “Sad but that’s what you have to do. They are no use to us.” Emirates’ Airbus A340-500 aircraft may only be eight or so years old, but some of them will soon end up in the warm waters of the Persian Gulf, surrounded by coral and divers.“They have no value so we strip out all of the parts as best we can and then the government takes them, sanitises them and makes them environmentally friendly and creates reefs,” Clark says.It may seem brutal but there is no room for sentimentality in the fast-paced environment at Emirates, which is already the world’s biggest airline by international passenger traffic and is growing rapidly. It’s out with the old and in with the new, after Emirates in November placed the biggest order in the history of civil aviation for larger, far more fuel efficient planes.Emirates is already the biggest operator of A380 super-jumbos – it took delivery of its 44th in December – and it has a total firm order book of 385 aircraft, also including Boeing 777s and Airbus A350s.Although the real sums that change hands over aircraft deals always remain cloaked in secrecy, the list value of Emirates’ order book is $166bn £100bn.

via Interview: Emirates CEO on Why the Dubai-Based Carrier Is Winning – Skift./Daily telegrahp

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Vueling partners with Sony to offer first smartwatch boarding pass

English: Vueling Airlines logo Español: Logoti...

Vueling becomes the first airline to offer boarding passes via wearable technology.

Spanish carrier Vueling has embraced wearable technology and has partnered with Sony to offer the industry’s first smartwatch-based boarding pass on Sony’s Smartwatch 2.

Details of the surprise development are few and far between, but the “wearable boarding pass” will be provided via a new app from Vueling and Sony, which will be available for download from the Google Play Store from the end of March. Smartwatch 2 owners will be able to store their boarding pass on their smartwatch and present it at airport checkpoints.

vueling-boarding-pass-wearable-tech

Vueling joins Virgin Atlantic in making use of wearable technology to enhance the passenger experience.

Virgin Atlantic is currently trialling Google Glass and Sony Smartwatch solutions in the Upper Class Wing at Heathrow Airport. The airline, alongside its partner on the project, SITA Lab, provided a live demonstration of the technology at FTE Europe 2014 in London earlier this month.

via Vueling partners with Sony to offer first smartwatch boarding pass.

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Airlines ranked for their speed at replying to people on Twitter | Mail Online

Twitter Logo

When a delay of just a few minutes can destroy a traveller’s entire itinerary, Twitter has become the go to place for many air passengers to keep abreast of changes to their travel plans – or air their grievances.Now a new study has revealed the most efficient and responsive airlines on the microblogging service.According to US travel intelligence site Skift, European airlines trail their US counterparts when it comes to responding to customer needs on Twitter.

Top Tweeters

Top five US airlines

American Airlines    12 minutes
JetBlue Airways       15 minutes
IndiGo                      16 minutes
US Airways              38 minutes
Air Canada              42 minutes 

Top five European airlines

Ryanair                     66 minutes
Lufhansa                  72 minutes
KLM                          93 minutes
easyJet                   120 minutes
SAS                         191 minutes

Read more: http://www.dailymail.co.uk/travel/article-2585112/Twitter-users-airlines-speedier-others.html#ixzz2wblb6c82
Follow us: @MailOnline on Twitter | DailyMail on Facebook

via Airlines ranked for their speed at replying to people on Twitter | Mail Online.

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Why Online Video Matters for Airline Marketing – Skift

English: Westjet 737-700 landing at Montréal-P...

Skift launch a new report

The spread of online video has affected marketing for almost every business-to-consumer industry, but it is particularly important to a commoditized and opaque business such as airlines.“I think that you see more and more content coming from airlines because it’s a unique business with such a big cost structure,” says Corey Evans, who manages sponsorship and community investment for WestJet, the Canadian airline known for its extravagant videos. “Most customers’ attitude to look for the lowest fare, no matter what. When you are in a dead heat with competitors, content could be the differentiating factor. It builds brand awareness and lets people know about how we treat our guests and our corporate social responsibility efforts.”Especially as travelers increasingly use online travel agents or meta search engines where multiple airlines’ prices can be com- pared side-by-side, engaging content could differentiate one from the next.

via Why Online Video Matters for Airline Marketing – Skift.

English: Westjet 737-700 landing at Montréal-P…

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Ryanair Partners With Travelport

A Ryanair Boeing 737-800, named Nyköping, take...

A Ryanair Boeing 737-800, named Nyköping, takes off from London Luton Airport, England. (2007) (Photo credit: Wikipedia)

Ryanair, Europe’s favourite low fares airline, today (11 Mar) announced a new partnership with Travelport, a leading distribution services and e-commerce provider for the global travel industry, allowing Travelport-connected agents worldwide access to Ryanair’s low fares and comprehensive route network.

The combination of Ryanair’s low fares, extensive route network at primary and secondary airports, and No 1 or No 2 market share in most of Europe’s major travel markets, will enable Ryanair and Travelport to deliver a significant business travel platform, and allow Europe’s largest businesses to save both time and money by flying Ryanair. This significant partnership follows recent technology developments from Travelport making it the ideal partner for Ryanair to target the travel industry channel.

Ryanair continues to improve both its customer experience and offering and this partnership with Travelport, and the launch of a dedicated Ryanair group travel service, are the latest in a programme of developments, with a new business product set to be unveiled in the summer, along with a fully revamped Ryanair website, a brand new app and mobile boarding passes.

In London, Ryanair’s Chief Marketing Officer, Kenny Jacobs said:

“This partnership with Travelport is a significant development for Ryanair and for businesses across Europe and beyond as we continue to evolve our business offering. As Europe’s largest airline, we’ll carry over 81.5m customers this year on the largest route network, connecting 186 airports in 30 countries.

More than 22% of these customers already choose Ryanair for business travel and we expect that percentage to grow as this partnership allows corporate travel departments and businesses even greater access to Ryanair’s low fares and routes, ensuring they save millions of euro in travel expenses every year.”

Travelport’s Executive Vice President & Chief Commercial Officer, Kurt Ekert said:

“We’re excited that Europe’s largest low fares airline has selected Travelport as its partner and is fully embracing what we can uniquely offer through our industry-leading airline distribution technology. We look forward to working together to help Ryanair achieve its business ambitions and extend its extensive choice of low fares to travel agency customers worldwide.”

via Ryanair Partners With Travelport.

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BBC – Capital – Why it doesn’t pay to be loyal

English: A Delta Airlines Airbus A330-323E lan...

English: A Delta Airlines Airbus A330-323E landing on runway 18C at Schiphol (Photo credit: Wikipedia)

The price of loyalty is on the rise. Just last week, Delta Airlines became the largest carrier to switch to a frequent flyer programme that issues points based primarily on ticket price, rather than distance flown. It joins similar US programmes run by Southwest and JetBlue Airlines.

via BBC – Capital – Why it doesn’t pay to be loyal.

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New Skift Trends Report: Online Video Strategies in the Travel Industry – Skift

Skift logoOnline video is rapidly eclipsing television as the most effective channel for marketing, especially for marketers targeting younger demographics. For a largely commodified and opaque business, video marketing is more important for airlines than most travel-related businesses. As a result, airlines are among the most successful producers of video marketing in the travel business. Even the once boring in-flight safety video is asserting itself as a chance to define and differentiate the airline brand.

In this Skift Travel Trends report, we will explain the importance of online video, how it differs from other forms of marketing, the differences between various online video platforms and video’s place in the marketing toolbox. We will also explore why airlines excel in this arena.

Through interviews with professional marketers and experts and specific case studies, we will define best practices for airlines and ideas for meeting viewers’ preferences. We will also look at how marketers are employing fresh short-form video platforms such as Vine and Instagram video to generate hype, experiment, and engage with fans

via New Skift Trends Report: Online Video Strategies in the Travel Industry – Skift.

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Ryanair credits marketing investment for boost to passenger numbers | News | Marketing Week

ryanairMon, 3 Feb 2014

Ryanair blamed lower fares and increased competition for its first Q3 loss since 2010 but says forward bookings for the fourth quarter and full year are running “significantly” ahead of last year after recent increases in marketing spend.

Video: Ryanair’s ‘We are Changing’ Irish TV ad:

Ryanairs TV campaign details the service enhancements it has made to woo disgruntled customers that have switched to rivals. The airline made a loss after tax of €35.2m for the three months to the end of December, compared to a profit of €18.1m in the same period a year ago. Revenues were flat at €964m.

Ryanair said passenger numbers were up 6 per cent year on year but seat promotions caused average fares to drop 9 per cent compared to a year ago. “Ancillary” revenues, which includes bag fees, priority boarding and credit card fees, were up 13 per cent.

Ryanair CEO Michael O’Leary says: “We responded to this weaker pricing environment last September with seat promotion and lower fares which stimulated traffic across all markets.”

via Ryanair credits marketing investment for boost to passenger numbers | News | Marketing Week.

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O’Leary reveals Ryanair-Google plan to ‘change how we buy tickets forever’ – Independent.ie

English: Michael O'Leary

English: Michael O’Leary (Photo credit: Wikipedia)

INTERNET giant Google is working on top-secret plans with Michael O’Leary’s Ryanair in a bid to completely transform how consumers search for, select and buy airline tickets.

O’Leary reveals Ryanair-Google plan to ‘change how we buy tickets forever’ – Independent.ie.

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