Ryanair unveils new digital marketing strategy and improvements to customer service | Travel News

Ryanair

 

Low cost Irish carrier, Ryanair, has unveiled its new digital marketing strategy, with the launch of a new website.

The new strategy includes the deployment of social media as a marketing tool. In line with move, the Dublin-based airline has launched its new @Ryanair Twitter page, a mobile application that can also be downloaded for free from October 1.

Ryanair’s CEO, Michael O’Leary, said: ‘Our primary focus this winter will be to significantly invest in, and improve, the Ryanair.com website, our mobile platform and our interaction with passengers using social media.

‘We are pleased to remove Recaptcha from November for individual passengers, although the security feature will remain in place for high volume or multiple IP addresses in order to deter larger travel agents, screenscrapers and others who flood our website seeking fare quotes, and diminish our website’s accessibility for individual passengers.

This winter will also see a rolling programme of development to improve the Ryanair.com website, make it easier for passengers to navigate, quicker for them to locate our all-inclusive price quotes, identify availability of our lower fare promotions and book Ryanair’s great fares for themselves and their families.’

O’Leary added: ‘These improvements will be accompanied by a new digital marketing strategy which will see Ryanair switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms.’

via Ryanair unveils new digital marketing strategy and improvements to customer service | Travel News.

Emirates becomes the first Airline in the Middle East to use Google Now™ | Emirates United Arab Emirates

DUBAI, U.A.E., 6th August 2013: Emirates, one of the world’s fastest growing airlines today announced that it will start to roll-out Google Now™ cards for their passengers who book via Emirates.com.

A feature of the Google Search™ app, Google Now is available and fully integrated for Android™ (devices running Android 4.1 and above) and iOS (iPhones and iPads).

via Emirates becomes the first Airline in the Middle East to use Google Now™ | Emirates United Arab Emirates.