With the right website, content and SEO strategy any travel brand can have a global presence that generates bookings.
However, this is easier said than done as each diverse marketplace requires attention to detail and consistent quality across the brand. History is littered with examples of embarrassing cultural mistakes and slogans that didn’t translate.
This white paper examines why content is important and how companies can get it right for every single target market.
Provided by localisation business SDL it does raise our awareness for the need to consider a localisation strategy for your travel business.