We are delighted, with our partner, Skift, to offer all our readers a gift in this festive season.
The Travel Marketing Store has partnered with travel intelligence company, Skift, to offer our readers exclusive access to a report that covers The Rise of Location Data in Travel. For a limited time, receive complimentary access to a 25+ page analysis ($245 value).
This report investigates tactics that destination marketers are testing to use the wealth of location data in new ways to attract, assist and understand their target customers. The techniques range from new tools to feature and promote local businesses, new opportunities to use location-tagged content to understand traveller behaviour, marketing campaigns using location-aware social media sites and new ways to use features of the ever-popular Google Maps interface.
Source: View as a webpage