“A Skift take”
Booking.com’s participation in Book on TripAdvisor is a major win for TripAdvisor, which launched its Instant Booking product a couple of years ago and was slow to get hotels, and especially big online travel agencies to join. The U.S. Justice Department was correct, during the Expedia-Orbitz merger review, to see TripAdvisor Instant Booking as an emerging player to heighten competition.
By Dennis Schaal: Skift
Source & Read more: Booking.com Finally Joins Major Hotel Chains in Book on TripAdvisor – Skift