The Next Big Thing In Visual Storytelling? Destination Selfies.

Source: The Next Big Thing In Visual Storytelling? Destination Selfies. – Monday, 14th September 2015 at 4Hoteliers

By Frederic Gonzalo
Monday, 14th September 2015
Travel destinations are often among leaders using digital marketing and social media to convey their message and connect with travellers and potential clientele;

Instagram continues to makes strides within the travel marketing realm, as travellers and travel brands alike grow to appreciate and use the mobile application acquired by Facebook back in 2012.

In August, Instagram announced it will evolve and move away from its known square-photo format in order to allow panoramic shots as well. Not to mention ads now rolling out to mainstream access…

Destination Selfies, Japanese Style!

And then Tourism Australia comes along, with its Giga Selfie initiative. As you can see in the video below, this campaign aims the Japanese traveller market, tapping into an already hugely popular phenomenon – taking selfies – and bringing it to the next level through this new feature.

In selected destinations, such a Gold Coast over the past weekend, Japanese travellers (or anybody using the Japanese language mobile application) can snap pictures of themselves… and reveal lots more about the location where they are at!

A great way to show more and influence travellers’ circles of friends and colleagues back in Japan. Note that Japan is an important country to Tourism Australia with more than 320,000 travellers in the past year, representing $1.4 billion in visitor spend.

How long until we see a similar campaign here in North America or in another friendly country?

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