SOUTHLAKE, Texas, Aug. 26, 2015 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel industry, has signed an agreement with Airport Strategy and Marketing (ASM), a leading consultancy firm with expertise in defining route development for airports worldwide.
Under this agreement, ASM will extend their current product portfolio by offering Sabre AirVision Market Intelligence to better serve their global customer community of airports and key stakeholder partners.
Sabre AirVision Market Intelligence addresses a key aspect of the airline business by connecting parties to robust market data. Ultimately, this solution provides advanced data analysis capabilities for business development and commercial planning departments. Airlines, airports, tourism boards and other travel related companies use Sabre AirVision Market Intelligence to drive efficiency around commercial planning, identify new revenue opportunities, and increase competitive insight.
“I am delighted we have reached this new agreement with Sabre, and as major users of Market Intelligence we find it to be the strongest demand and schedule data system on the market,” said David Stroud, managing director for ASM. “I am pleased we can now effectively add the product into our portfolio of services and enhance our offer to the world’s airports.”
“This new deal is a win-win scenario for both organizations. ASM deepens their customer offerings, while Sabre expands into the airport market and extends the reach of Market Intelligence to additional customers,” said Darren Rickey, vice president of Sabre AirVision.
First-class route development is dependent upon quality traffic data. With the data Sabre AirVision Market Intelligence provides, ASM will continue to provide consulting, analytics and training services to its airport customers. This new agreement reinforces the long standing relationship between the two companies. In addition to Airline Solutions’ status as ASM’s preferred airport data supplier, ASM now has the rights to market and sell this data solution.