Duncan Alexander from The Travel Marketing Store has been delivering a keynote address as the 5th Conference on Digital Marketing in Tourism in Iran. The four city conference has been held in Terhan, Mashad, Tabriz and will be held in Banda Abbas on Thursday 3rd September.
The topic of Duncan’s presentation has been “The Impact of Technology on Travel Marketing and the opportunity for National Tourism Platforms”. Speaking in Tabriz today Duncan stated that Iran had a unique opportunity as a nation to develop a single source, multi-language distribution platform for its tourism products. “Should the right public private partnership be created”, he stated, “Iran could build a new generation distribution platform for its magnificent tourism products”.
Following a moving visit to the Holy Shrine of Iman Reza in Mashad earlier this week Duncan today visited another UNESCO site, the Bazaar of Tabriz which is the largest covered Bazaar in the world. He commentated “This again, like most of the experiences we have had in the country so far, was amazing. The Bazaar was a sensual feast of sights, sounds and smells and should be in every persons bucket list for Iran” .
The Digital Marketing in Tourism Conference, organised by media company Kaspid, has been attended by nearly 2,000 delegates so far. “The thirst for knowledge sharing is so evident from the enthusiasm of the delegates who are keen to learn how to develop their visitor economies through studying international best practices”, stated Duncan. “There are certainly new partnerships to be forged in this culturally and historically rich country”.