Illusions in European acquisition first
Dubai-headquartered company to buy Polish travel technology firm anixe
Illusions is poised to make its first ever acquisition, with advanced negotiations under way to purchase Polish travel technology firm anixe for an undisclosed sum.
The deal was announced on 23rd April at the FVW Travel Technology Day in Cologne, Germany, will give the Dubai head-quartered travel technology specialist access to exclusive technology, global hotel content and a brand new client base across Europe.
It’s an agreement that will see anixe, which specialises in distributing global hotel product to the European and UK travel trade, become integrated into the Illusions business.
Illusions Founder and CEO Faisal Memon said the acquisition allowed the technology firm to “cherry pick” the facets of the anixe business that would both complement and enhance its core product and its rapidly-expanding global travel marketplace, the i-World Travel eXchange (iWTX).
“It was anixe’s technology, customers, infrastructure, distribution strength and crucially, its team of technology experts, headed up by a very smart CEO, that clinched the deal and I believe we can grow this into a much bigger business,” he said.
“The product and distribution capabilities of anixe will grow iWTX’s hotel inventory to exponential proportions, with our combined offering amounting to a staggering half a million unique hotels.”
Memon has made no secret of his quest to be market leader in Germany, Europe’s biggest travel market in a short time frame, paving the way for the domination of the entire continent.
Illusions already counts Der Touristik, part of the REWE Group, as one its top clients and the anixe partnership brings another German heavyweight into its fold – the country’s fourth largest German tour operator and travel agency, FTI Touristik.
Under deal terms anixe’s current base in Wroclaw, known as the ‘Silicon Valley’ of Poland, will become Illusions’ first office in Eastern Europe and its second on the continent. Its first European office opened its doors in Lisbon, Portugal just last week.
“Setting up a satellite office in Poland demonstrates our commitment to the European market, in particular Germany, and brings us much closer to our key clients, allowing us to meet their needs more effectively,” said Memon
anixe is a technology firm that like Illusions, has spent 18 years creating customised solutions specifically for the travel industry.
The company’s Founder and CEO Piotr Zolnierek said he been looking for an opportunity to grow his business for some time but had rejected acquisition requests from several interested parties until Memon came along.
“We share the same attitude to management and business and there are huge synergies between our two businesses,” he said.
“At anixe we have some unique inventions that Illusions can market and sell and with the expertise of our two companies combined, we will create a technology firm like no other.”
anixe will give Illusions access to technology that maps the same hotel product across different sources to a room type level, refining searches to show the best deals by room category, which no other system can offer. These searches are also customisable by market.
What’s more, anixe also boasts the technology to generate the different cache file formats unique to the German, French and Dutch markets, plus its processing times are lightning fast.
Memon said anixe’s innovative hotel mapping, real-time caching and booking engine technology was one of the firm’s top assets.
“With this acquisition comes a number of enhancements to our platform, with functionality and out-of-the-box solutions for the global travel industry that will set us apart in this competitive market place,” he said.