MMGY Global grows travel business landing three new international accounts: by Theodore Koumelis
The Leading Hotels of the World, Occidental Hotels & Resorts and NH Hotel Group has appointed MMGY as its marketing and public relations agency.
Leading integrated travel marketing firm, MMGY Global, has added three new global hospitality clients to its esteemed portfolio of tourism accounts, including Leading Hotels of the World, Occidental Hotels & Resorts and NH Hotel Group.
The Leading Hotels of the World has appointed MMGY as its integrated marketing and public relations agency for the prestigious brand. MMGY PR has been selected to collaborate on strategic planning and media relations efforts as the brand’s agency of record. Comprised of more than 400 hotels in 80 countries, the collection represents some of the world’s most exceptional hotels.
MMGY has also been selected as the U.S. public relations agency of record for NH Hotel Group, Europe’s third-ranked business hotel chain. MMGY will help raise awareness of the brand in the U.S. market with specific focus on its NH Collection portfolio. The hotel group boasts nearly 400 hotels and 60,000 rooms in 29 markets across Europe, the Americas and Africa, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Dusseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.
Spain-based Occidental Hotels & Resorts has chosen MMGY for brand strategy for the company’s portfolio of resorts throughout Mexico and the Caribbean. MMGY will consult on brand strategy, structure and positioning for all of the company’s brands including Royal Hideaway, Occidental Grand, and Allegro Resorts. Occidental Hotels & Resorts manages 14 properties in six countries: Aruba, Colombia, Costa Rica, Dominican Republic, Haiti and Mexico. In addition to welcoming over 400,000 guests annually, the company’s timeshare concept, Occidental Vacation Club, includes more than 23,000 loyal travelers who have expanded their all-inclusive experiences through vacation ownership.
“It is exciting to be working with these great international brands,” said Clayton Reid, CEO of MMGY Global. “As we have grown our capabilities outside of the United States, it has permitted us to develop new client relationships that would have not otherwise been possible.”