The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive – Skift

Skift logoThe largest online travel sites grapple with this question daily: What is the most effective way to conquer the world and plant roots everywhere from Greece to Colombia and Indonesia?It’s a complex question with many elements in such an expansion strategy, but one of the tools in these companies’ arsenals is launching distinct country sites with their own unique, top-level domains such as TripAdvisor.com.br TripAdvisor Brazil, Trivago.ro Trivago Romania, or FlightCentre.com.cn Flight Centre China, for example. googletag.cmd.pushfunction { googletag.display”div-gpt-ad-1390432568424-0″; }; Skift examined the URLs of the top online travel sites around the world and came up with a list of the top 10 travel-booking companies with the most top-level domains, and uncovered some surprises and nuances in strategy.Priceline 240, Expedia 81, and HotelsCombined 61 have the most country sites with distinct, top-level domains for consumer-facing websites. In this list, which is an estimate based on companies’ answers to our queries in some cases, public filings, and our own research, we counted top-level domains such as Hotels.com and Hoteles.com, but not ca.hotels.com or num

via The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive – Skift.

Enhanced by Zemanta

One thought on “The Multi-Country Sites Strategy For Online Travel Brands: A Deep Dive – Skift

  1. Pingback: Why Travel Brands Need To Be On China’s WeChat – Skift | CMOs InTravel

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s