English: A Delta Airlines Airbus A330-323E landing on runway 18C at Schiphol (Photo credit: Wikipedia)

The price of loyalty is on the rise. Just last week, Delta Airlines became the largest carrier to switch to a frequent flyer programme that issues points based primarily on ticket price, rather than distance flown. It joins similar US programmes run by Southwest and JetBlue Airlines.

via BBC – Capital – Why it doesn’t pay to be loyal.

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