CMO NETWORK | 2/19/2014 @ 11:48AM
About two weeks ago I scribed a piece entitled The Impact Of Social Media In The Travel Marketing Industry. The piece touched on some statistics re: the prevailing use of social media among travelers and on one campaign in particular from Four Seasons Hotels & Resorts.
Naturally me being me, and always wanting to learn more, I set out to see what else was cooking in the world of travel marketing and its use of social media.
Virgin America launches first in-flight social network
That was the headline of an article on boston.com not long ago.
‘Wow, the first in-flight social network’ I thought to myself. This sounds cool and I need to investigate, which I did.
What I found was this new social media network, which will begin rolling out on all domestic Virgin America flights by the end of February, and will allow passengers to connect via their LinkedIn connections with passengers on their specific flight, guests on other Virgin America flights in the air, or fellow travelers at their destination.
In a shining example of a brand actually listening to its customers, Luanne Calvert, Virgin America’s Chief Marketing Officer, said the genesis of this idea came from passengers themselves.
“When we surveyed our business travelers, we were surprised to learn that the ability to connect with other Virgin America travelers in-flight or en route to a destination was a frequent request,” said Calvert. “ The best business connections often happen unexpectedly, and we’ve heard many stories of partnerships and start-up ideas being born on our flights.”