Global travel search site, Skyscanner, chose Singapore to launch its first integrated marketing campaign – Anywhere and Everywhere – in Asia Pacific with a call to action on 15 February for fans to send in a video of up to15-seconds of themselves, telling why they deserve to go on a trip around the world.
The lucky winner will be sent on a three-week adventure spanning seven destinations across six continents.
The campaign, which runs till end April, also includes an interactive multi-phase consumer contest offering winners free air tickets to numerous destinations around the world.
Aimed to drive greater brand awareness and traffic to the Skyscanner Singapore website, the campaign is divided into two phases:
Phase one is the selection of the winner to the dream three-week trip, with each destination randomly selected by the Everywherea feature%