I will surely refrain from spouting off all the latest and greatest social media marketing numbers. From the gazillion numbers of people on Facebook on Twitter to the rapid rise of Pinterest and Instagram and on and on and on.
I am fairly confident in saying that social media is not a fad. Hard to believe but there are still people who walk among us who still believe that. This just in, the world is not flat, either.
The reason I started this particular piece off this way was for the simple reason that with so many of us humans on one, two or thirty different social media platforms, the point is we are all using social media. Ok not all, but a really, really big number of us to use a not-so-scientific reference.
So with that many people using social media why wouldn’t the travel marketing industry be impacted by its use along with essentially every other industry?
Doesn’t Marketing 101 dictate to go to where your customers and prospects are? I’m pretty sure it did and still does.
Approximately one-fifth of leisure travellers worldwide turn to social media platforms for inspiration within different categories of their travel planning including:
- Hotels (23%)
- Vacation activities (22%)
- Attractions (21%)
- Restaurants (17%)
As for which social media platform specifically is most used by travellers, Facebook came in first as per the same research.