Rafat Ali, Skift
Admittedly it is early for an ad of the year declaration, but when the brand is Apple you have to sit up and notice. And this one is a doozy: the new ad for iPad Air channels Robin Williams and his verse from “Dead Poets Society” and is all about writing your own verse in life, so to speak.The new ad, titled “Your Verse,” positions the new iPad Air as a tool to dream, create, explore, and travel. “We’re humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be?” says the description for the ad on YouTube, which we’ve embedded below.