Tui Travel is to launch its biggest ever turn-of-year advertising campaign for Thomson and First Choice, with TV ads set to air pre and post-Christmas.
The First Choice ad goes live on December 23 while the Thomson ads start on December 27 in a deliberate bid to differentiate the brands.
At two minutes, the Thomson ad is its longest ever and is, in effect, a mini film using special effects seen in Hollywood blockbuster Pirates of the Caribbean.
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