Tui Travel to launch biggest ever peaks ad campaign – www.travelweekly.co.uk

Tui Travel is to launch its biggest ever turn-of-year advertising campaign for Thomson and First Choice, with TV ads set to air pre and post-Christmas.

The First Choice ad goes live on December 23 while the Thomson ads start on December 27 in a deliberate bid to differentiate the brands.

At two minutes, the Thomson ad is its longest ever and is, in effect, a mini film using special effects seen in Hollywood blockbuster Pirates of the Caribbean.

via Tui Travel to launch biggest ever peaks ad campaign – www.travelweekly.co.uk.

One thought on “Tui Travel to launch biggest ever peaks ad campaign – www.travelweekly.co.uk

  1. Pingback: Travel: A marketer’s guide to the modern traveller | Trends | Marketing Week | CMOs InTravel

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