Sojern, an online travel data and ad targeting business, raised a $10 million Series C round of venture funding.

The nearly 100-person San Francisco company, started in 2007, has now raised a total of $45.7 million. Sojern runs a programmatic buying platform that uses machine-learning and data analysis to target travel related digital advertising, and it has offices in New York, Omaha and London.

The latest round was led by Triangle Peak Partners with participation of prior investors Norwest Venture Partners, Trident Capital, Focus Ventures and Industry Ventures.Sojern raises $10 million more for travel data, ads – San Francisco Business Times.

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