BCG – Press Release – Capturing the Full Opportunity Behind China’s Explosion in Travel and Tourism

BCG LogoIt’s no secret that China represents a big opportunity for global travel and tourism companies. What’s not yet widely understood is how enormous that opportunity is—and how easily it could be lost if travel and tourism providers don’t grasp the dynamics now to reshape the market for tourism inside and outside China.

Consider these two snippets that hint at those market dynamics: between now and 2030, two of China’s fastest-growing tourist segments will be traveling without organized tour groups. And eight of Chinese tourists’ ten most desired destinations in the near future are far outside of Asia. Their top “dream” vacation spots range from Australia and New Zealand to the U.K. and Italy.

These are just two of the many important findings in Winning the Next Billion Asian Travelers— Starting with China, the most recent report on the travel and tourism industry from The Boston Consulting Group. Coauthored with TripAdvisor, the world’s largest travel website, the report sheds light on everything from the breathtaking speed with which China’s tourists are packing their bags for leisure travel to the extent to which they are willing to trade up to more expensive rooms and other services.

via BCG – Press Release – Capturing the Full Opportunity Behind China’s Explosion in Travel and Tourism.

2 thoughts on “BCG – Press Release – Capturing the Full Opportunity Behind China’s Explosion in Travel and Tourism

  1. Pingback: White Paper: Understanding the 21st Century Traveller | CMOs InTravel

  2. Pingback: The Travel Marketing Digest: Congratulations to Dubai for EXPO 2020, New findings from Facebook, “The 21st Century Traveller” report from Euromonitor, BCG & TripAdvisor report on Chinese Tourism | CMOs InTravel

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s