It’s no secret that China represents a big opportunity for global travel and tourism companies. What’s not yet widely understood is how enormous that opportunity is—and how easily it could be lost if travel and tourism providers don’t grasp the dynamics now to reshape the market for tourism inside and outside China.
Consider these two snippets that hint at those market dynamics: between now and 2030, two of China’s fastest-growing tourist segments will be traveling without organized tour groups. And eight of Chinese tourists’ ten most desired destinations in the near future are far outside of Asia. Their top “dream” vacation spots range from Australia and New Zealand to the U.K. and Italy.
These are just two of the many important findings in Winning the Next Billion Asian Travelers— Starting with China, the most recent report on the travel and tourism industry from The Boston Consulting Group. Coauthored with TripAdvisor, the world’s largest travel website, the report sheds light on everything from the breathtaking speed with which China’s tourists are packing their bags for leisure travel to the extent to which they are willing to trade up to more expensive rooms and other services.
- Tourism marketing – a passion for excellence – eTurboNews.com (cmosintravel.com)
- Travel and Tourism Trends to Watch for in 2014 (travelandtourismtoday.wordpress.com)