By Dr. Peter Tarlow, President and Founder of Tourism & More Inc.
Although many tourism practitioners believe that they are marketing a destination, it might be more accurate to call travel and tourism: “marketing with a destination”. All too often, travel and tourism professionals are so businesslike that they forget that the basis of a great marketing program is \”a passion-for-excellence.\” Tourism marketing is dependent on four intangibles: good luck, hard work, a sense of integrity, and a passion for people.
- In Augural PATAcademy set to kick off in Bangkok (cmosintravel.com)
- How to angle for better attribution in travel and tourism using analytics – eTurboNews.com (cmosintravel.com)
- Travel and Tourism Trends to Watch for in 2014 (travelandtourismtoday.wordpress.com)