Tourism marketing – a passion for excellence – eTurboNews.com

By Dr. Peter Tarlow, President and Founder of Tourism & More Inc.

Although many tourism practitioners believe that they are marketing a destination, it might be more accurate to call travel and tourism: “marketing with a destination”. All too often, travel and tourism professionals are so businesslike that they forget that the basis of a great marketing program is \”a passion-for-excellence.\” Tourism marketing is dependent on four intangibles: good luck, hard work, a sense of integrity, and a passion for people.

via Tourism marketing – a passion for excellence – eTurboNews.com.

2 thoughts on “Tourism marketing – a passion for excellence – eTurboNews.com

  1. Pingback: BCG – Press Release – Capturing the Full Opportunity Behind China’s Explosion in Travel and Tourism | CMOs InTravel

  2. Pingback: White Paper: Understanding the 21st Century Traveller | CMOs InTravel

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