Hotels Fuel U.S. OTA Growth as Air Bookings Decline

PhocuswrightU.S. online travel agencies (OTAs) have long relied on airline tickets as the cornerstone of their business. But sliding air bookings are now forcing OTAs to seek growth elsewhere. According to a new PhoCusWright report, OTA air gross bookings are projected to drop 7% in 2013 as air suppliers succeed in driving direct bookings via online and mobile channels. Hotel and lodging, not air, is now the segment driving OTA growth.

via PhocusWright Newsletter.

2 thoughts on “Hotels Fuel U.S. OTA Growth as Air Bookings Decline

  1. Pingback: Europes OTA Market Ripe for Consolidation as Booking, Expedia Battle for Share | Travel Research – Industry Events – PhoCusWright Conference | CMOs InTravel

  2. Pingback: WestJet’s Christmas Miracle, Amadeus invests in the hotel sector, UNWTO on tourism economic development, Expedia Media support the Philippines, PhoCusWright on European OTA market | CMOs InTravel

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