U.S. online travel agencies (OTAs) have long relied on airline tickets as the cornerstone of their business. But sliding air bookings are now forcing OTAs to seek growth elsewhere. According to a new PhoCusWright report, OTA air gross bookings are projected to drop 7% in 2013 as air suppliers succeed in driving direct bookings via online and mobile channels. Hotel and lodging, not air, is now the segment driving OTA growth.
- Hotel Internet Marketing Florida | “Smaller Hotels Arming Up Against Online Travel Agencies” (hotelinternetmarketinginflorida.wordpress.com)
- U.S. vacation rentals are now a $23 billion industry (theweek.com)
- PhoCusWright Announces the Next Generation of Groundbreaking Travel Innovators (sys-con.com)