Outside of Google, TripAdvisor is the global travel search engine, with a direct line into user behavior on where travelers are actually planning and going, instead of just intent. The primary use case of TripAdvisor is built around it: its millions of users, mostly landing from Google and elsewhere, search for accommodations in the places they’re going to.That is why when it comes out with a list of its destinations on the rise, you take it a lot more seriously than say the editorially-opaque destinations list from LonelyPlanet and others. TripAdvisor’s criteria: the places that have seen the “greatest increase in positive traveler feedback and traveler interest”, based on millions and millions of searches and reviews.
- The Top 28 Consumer Travel Media Sites Around The World – Skift (cmosintravel.com)
- 5 Travel Marketing Trends For 2014 (business2community.com)
- Priceline Overtakes Expedia in Gross Bookings for the First Time – Skift (cmosintravel.com)