Rafat Ali, Skift
Outside of Google, TripAdvisor is the global travel search engine, with a direct line into user behavior on where travelers are actually planning and going, instead of just intent. The primary use case of TripAdvisor is built around it: its millions of users, mostly landing from Google and elsewhere, search for accommodations in the places they’re going to.That is why when it comes out with a list of its destinations on the rise, you take it a lot more seriously than say the editorially-opaque destinations list from LonelyPlanet and others. TripAdvisor’s criteria: the places that have seen the “greatest increase in positive traveler feedback and traveler interest”, based on millions and millions of searches and reviews.
via The Top Emerging Global Destinations Travelers Are Actually Going To – Skift.
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