Facebook says wooing travel industry will be key focus in 2014 | News | Marketing Week

Facebook is planning to woo the travel industry with a series of events, research and ad targeting refinements in the coming months as it looks to turn one of its fastest growing advertising verticals to one of its biggest in 2014.In recent months the social network’s EMEA division has gradually been reorganising its sales teams to work with advertisers on a vertical, rather the country-based level. It has been recruiting for travel sales representatives in particular as it is looking to bring spend from the sector more in line with its biggest spending sectors, such as FMCG and financial.

via Facebook says wooing travel industry will be key focus in 2014 | News | Marketing Week.

3 thoughts on “Facebook says wooing travel industry will be key focus in 2014 | News | Marketing Week

  1. Pingback: Travel: A marketer’s guide to the modern traveller | Trends | Marketing Week | CMOs InTravel

  2. Nice post. I was checking constantly this blog and I am impressed!

    Very useful information particularly the last part 🙂 I care
    for such information a lot. I was looking for this
    particular information for a very long time. Thank you
    and best of luck.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s