WIT – WEB IN TRAVEL : Start-ups, take a look at the meetings space
Start-ups, take a look at the meetings space
If there’s one industry that technology is disrupting, it’s the meetings and exhibitions sector. That thought was hammered home to me during the four days I spent at the ICCA conference in Shanghai.
This is one of the largest global gatherings of folks who are involved in holding meetings and exhibitions – more than 900 registered – so you get destination marketing organisations (DMOs), trade show organisers. professional congress organisers (PCOs), destination management companies (DMCs), convention bureaus, venues, hotels, airlines, associations, corporates. In Asia, the acronym is MICE and trust me, this industry is full of its own acronyms to wade through.