Marketing Challenges International (MCIntl) recently released a white paper that outlines the social media marketing landscape for global destinations in the meetings and conventions industry. Digital and social media are now complementing and, in some cases, replacing traditional marketing strategies due to cost-effectiveness, expansive reach, and the ability to target specific audiences based on preference.
“The market is evolving so rapidly that we have to keep monitoring it”, said Michel Couturier, President, MCIntl. “We took an in-depth look at the social media landscape and extracted strategies for our global clients. We know that research and face-to face meetings are key to success for a destination, but applying effective social media tactics can also enhance the marketability of a destination.”
Using social media as a marketing tool for global destination promotion is standard practice for the leisure market, he said, but convention bureaus have been slower to adopt these new tools. In a phone interview with International Meetings Review, Couturier noted several destinations that have done well with implementing social media with their convention marketing.
