Amadeus is making it easier for travel agents to make and manage bookings for low-cost and hybrid carriers, according to Alexandre Jorre, senior manager of commercial marketing.
EasyJet, the huge low-cost European airline based in Luton, U.K., is the first carrier to become a “light ticketing” airline.
Light ticketing is a new ticketless access level that generates a virtual ticket number to help standardize agency workflow. Pricing, ticketing and booking functionality offers the same look and feel as for other carriers.
“We are improving the way agents can manage content for EasyJet,” Jorre told Travel Market Report. “We’ve improved the workflow across availability, pricing, issuance and reporting.”
- EasyJet looks to drive further agency bookings via Amadeus light ticketing tech (tnooz.com)
- Easyjet expects boost from Amadeus initiative (buyingbusinesstravel.com)
- Amadeus embraces role as ‘brand behind the brand’ (miamiherald.com)