Study finds significant growth in adventure travel market – Travel Weekly

Study finds significant growth in adventure travel market

By Michelle Baran

Hiking in the Khumbu Valley in the Himalayas in Nepal.Anyone who is not in the adventure travel market might want to consider jumping into it head-first. A recently released study shows that adventure travel has been growing 65% year over year since 2009. It is now a $263 billion industry, and it’s still growing.

When it was released in August, the 2013 Adventure Tourism Market Study, a consumer-research report by George Washington University conducted in partnership with the Adventure Travel Trade Association (ATTA), indicated staggering growth in the adventure travel sector between 2009 and 2012 ā€” a rate of expansion that surprised even the study’s sponsor.

“We expected growth ā€” we expected big growth ā€” but not at that level,” said ATTA President Shannon Stowell.

via Study finds significant growth in adventure travel market – Travel Weekly.

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