With global ad campaigns starring international sports stars, is it any surprise that Turkish Airlines‘ Twitter followers are more than double the next closest Middle Eastern airline?

What may be surprising is that Turkish Airlines is one of the least active and engaged of its regional peers on social media, and that airlines like Nasair and Jazeera Airways have a better grasp on Twitter than growing global giants like Etihad and Emirates.

Using numbers collected from SkiftSocial, we looked at how and how often airlines based in the Middle East tweet and talk to their passengers. In some cases carriers have accounts in multiple languages or targeted to one geographic area. We focus on airlines’ English-language Twitter accounts.