AirAsia X changes ads after upsetting South Australia

A budget airline has agreed to change some advertising in Adelaide which promoted overseas travel as cheaper than a local trip.

AirAsia X, which will begin direct flights into Adelaide later this year, recently placed some advertisements on the back of local buses which offered flights to Kuala Lumpur for less than the cost of a weekend on Kangaroo Island.

Opposition Leader Steven Marshall described the advertising as a “huge slight on our state” and a slight on local tourism operators.

But Premier Jay Weatherill said it was not a big issue and the company had agreed to change the advertising.

“We certainly have no difficulty with AirAsia X promoting their fares, it’s just how they go about promoting their fares,” Mr Weatherill said.

Read more: http://www.smh.com.au/travel/travel-news/airasia-x-changes-ads-after-upsetting-south-australia-20130820-2s84y.html#ixzz2cWyexib5

via AirAsia X changes ads after upsetting South Australia.

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