Advances in technology and increasingly sophisticated social platforms have made it easier than ever for today’s travelers to engage online. From posting travel reviews to interacting with travel brands online and sharing trip experiences through their favorite online networks, travelers are making the most of social media. Now an integral part of the online travel ecosystem, consumers are not just participating, but are actively shaping the travel search, shop, buy and share experience.
Learn more with PhoCusWright’s upcoming Special Project, Social Media in Travel: Mayhem, Myths, Mobile & Money.
- Facebook Advertising For the Travel Vertical – Business 2 Community (cmosintravel.com)
- Mobile Usage in Travel On The Rise (socialmediatoday.com)
- Online managed travel is booming in Europe (tnooz.com)