There’s only one place where ignoring the organization and logistics involved with travel really pays off. That’s in travel ads where people don’t want to think about renting a car or booking a tour, but want to imagine themselves steeped in culture in front of vistas they’ve only seen in their dreams.
Consequently, this week’s ad roundup looks at the romantic side of travel. It looks past business meetings to see face-to-face human connection, turns arguably irresponsible last-minute trips into a celebration of spontaneity, and highlights how ancient trails can become a modern-day action movie.
- Expedia Faced Q2 Advertising Woes and its Hotwire Business Suffered, by Skift – Skift (cmosintravel.com)
- The Six-Page Guide to All Things Sexy in Digital Travel – Skift (cmosintravel.com)