Boingo Launches Innovative App Download Product for Advertisers – WSJ.com

LOS ANGELES--(BUSINESS WIRE)--August 06, 2013--

Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that serves consumers, carriers and advertisers worldwide, today announced App Download, a new advertising product from Boingo Media, Boingo’s advertising and sponsorship services group. The App Download product allows leading brands to reward users with free Wi-Fi access in exchange for verified downloads of their iOS or Android apps.

“The Boingo Media advertising network reaches affluent, tech-savvy consumers in some of the most high-traffic travel hubs and metro areas in the world,” said Sebastian Tonkin, vice president of advertising product management for Boingo Wireless. “Our new App Download product gives advertisers the unique opportunity to drive mobile app installs among a desirable, hard-to-reach demographic. Even better, they get to give these folks free Wi-Fi in the process. Our verification technology and cost-per-install model adds the peace of mind that comes with knowing that they’ll only pay for verified app downloads and real consumer engagements.”

More than a dozen leading travel, technology, entertainment and lifestyle brands have taken advantage of Boingo Media’s App Download, running multi-week campaigns across Boingo Media’s global advertising network

via Boingo Launches Innovative App Download Product for Advertisers – WSJ.com.

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