British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz

Posted on by

British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz

August 2, 2013 By Leave a Comment

24 Tweet 0 +1 7 Share 7 Share 42 Share

Travel marketing often misses the mark in highlighting the specific stories that fuel much of the travel experience. For a business that hinges on emotion, this oversight leads to lackluster campaigns that just don’t have emotional resonance.

Thankfully, this trend has been reversed recently.

Read more at http://www.tnooz.com/2013/08/02/news/british-airways-climbs-into-peak-storytelling-mode-pulling-heartstrings-with-latest-video/#luz3iKXbswFKqHAY.99

via British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz.

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google photo

You are commenting using your Google account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s