British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz
August 2, 2013 By Leave a Comment
Travel marketing often misses the mark in highlighting the specific stories that fuel much of the travel experience. For a business that hinges on emotion, this oversight leads to lackluster campaigns that just don’t have emotional resonance.
Thankfully, this trend has been reversed recently.
via British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz.