British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz

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British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz

August 2, 2013 By Leave a Comment

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Travel marketing often misses the mark in highlighting the specific stories that fuel much of the travel experience. For a business that hinges on emotion, this oversight leads to lackluster campaigns that just don’t have emotional resonance.

Thankfully, this trend has been reversed recently.

Read more at http://www.tnooz.com/2013/08/02/news/british-airways-climbs-into-peak-storytelling-mode-pulling-heartstrings-with-latest-video/#luz3iKXbswFKqHAY.99

via British Airways climbs into peak storytelling mode, pulling heartstrings with latest video | Tnooz.

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