Research “drives travel marketing” | Travel Daily UK
The travel industry leads the way in making marketing decisions based on data and research, according to a new report.
The study of US executives by The Economist’s Intelligence Unit (EIU) with California-based Lyris found 23% of executives used data for product development and to lead their marketing strategy, compared to an 18% average compared to other sectors such as the clothing, automobile, entertainment, media and banking industries.
